{"id":10305,"date":"2026-06-20T16:10:53","date_gmt":"2026-06-20T16:10:53","guid":{"rendered":"https:\/\/www.spaghettiagency.co.uk\/blog\/?p=10305"},"modified":"2026-08-31T16:21:57","modified_gmt":"2026-08-31T16:21:57","slug":"what-are-chatgpt-and-other-ai-search-tools-saying-about-your-business","status":"publish","type":"post","link":"https:\/\/www.spaghettiagency.co.uk\/blog\/what-are-chatgpt-and-other-ai-search-tools-saying-about-your-business\/","title":{"rendered":"What Are ChatGPT and Other AI Search Tools Saying About Your Business?"},"content":{"rendered":"<p><span data-contrast=\"auto\">We all know\u00a0the way people find businesses, products, and services\u00a0has\u00a0changed.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For many years, \u201cGoogle it\u201d has been the go-to term.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I\u2019m\u00a0not sure what the new one is yet. Do we \u201cChatGPT it\u201d? \u201cAI it\u201d? Either way, you\u00a0know\u00a0what&#8217;s\u00a0happening. People are moving towards using AI to do their research rather than Google.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And if\u00a0you\u2019ve\u00a0got a business, this should be on your radar\u00a0&#8211;\u00a0because your\u00a0<\/span><a href=\"https:\/\/www.spaghettiagency.co.uk\/marketing\/\"><span data-contrast=\"none\">digital marketing strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0needs\u00a0to\u00a0keep\u00a0up.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But this\u00a0isn\u2019t\u00a0just a straight swap.\u00a0It\u2019s\u00a0not simply a case of being found on AI instead of Google.\u00a0What this actually means is that\u00a0your potential clients\u00a0are going to do more research, a lot quicker than they ever could with Google.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The way people find your business\u00a0has\u00a0changed\u00a0fundamentally.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s\u00a0now so easy to ask AI for recommendations on products, services, and businesses that more people will use it to find things than ever used Google before.\u00a0Google had\u00a0really archaic\u00a0things like pages you had to\u00a0actually\u00a0skim\u00a0or\u00a0read!\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So\u00a0it\u2019s\u00a0now more important than ever that:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">What your business says it does online is correct.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What other people say\u00a0about\u00a0you\u00a0is\u00a0positive.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What you put out on social media is\u00a0accurate, searchable, and\u00a0gets\u00a0engagement.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">What ChatGPT and its Large Language Model friends say about your business really matters. The good news is that you can actually influence it.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10306 size-full\" src=\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business.png 1200w, https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business-300x158.png 300w, https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business-1024x538.png 1024w, https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2026\/06\/What-Are-ChatGPT-and-Other-AI-Search-Tools-Saying-About-Your-Business-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h1><span class=\"TextRun MacChromeBold SCXW127900 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">What<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">\u00a0Are<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">\u00a0ChatGPT and\u00a0<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">O<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">ther AI\u00a0<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">Search Tools\u00a0<\/span><span class=\"NormalTextRun SCXW127900 BCX0\" data-ccp-parastyle=\"heading 10\">Saying About Your Business?<\/span><\/span><span class=\"EOP Selected SCXW127900 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h1>\n<h2><b><span data-contrast=\"auto\">Put it on your website<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:200,&quot;335559739&quot;:100}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If you do something in your business but\u00a0it\u2019s\u00a0not written on your website,\u00a0there\u2019s\u00a0a high chance\u00a0AI search tools\u00a0won\u2019t\u00a0know you do it. This is where solid\u00a0<\/span><a href=\"https:\/\/www.spaghettiagency.co.uk\/copy\/\"><span data-contrast=\"none\">copywriting<\/span><\/a><span data-contrast=\"auto\">\u00a0earns its keep.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Take that further: if you do something but\u00a0it\u2019s\u00a0not written anywhere online, you could argue you\u00a0don\u2019t\u00a0actually do\u00a0it. Because the way people find you now relies on\u00a0AI\u00a0knowing you do it. If AI\u00a0doesn\u2019t\u00a0know, they\u00a0won\u2019t\u00a0find you. And if they\u00a0can\u2019t\u00a0find you, eventually\u00a0you\u2019ll\u00a0stop doing it altogether.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s\u00a0a good example.\u00a0You\u2019re\u00a0booking a hotel.\u00a0It\u2019s\u00a0really important\u00a0to you that it has Wi-Fi, but more importantly, an EV charger, because\u00a0you\u2019ve\u00a0just driven 400 miles (and we all know an EV\u00a0can\u2019t\u00a0go much further than that).\u00a0So\u00a0you go to ChatGPT and ask for hotels in Manchester with an EV charger and\u00a0WiFi.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most hotels have\u00a0WiFi. But do they all have EV chargers? Absolutely not. And plenty of hotels that do have EV chargers have never mentioned it anywhere on their website. In this example, they simply\u00a0wouldn\u2019t\u00a0be found by AI.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So,\u00a0ask yourself:\u00a0what\u2019s\u00a0the important thing you do? Is it\u00a0your\u00a0pricing? A particular service? The way you deliver something? A specific product?\u00a0What do you offer that your competitors\u00a0don\u2019t?\u00a0<\/span> <span data-contrast=\"auto\">Making sure these things are listed on your website, your Google Business Profile, and your LinkedIn is now more important than\u00a0it\u2019s\u00a0ever been.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Make your reviews work harder<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:200,&quot;335559739&quot;:100}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Something you\u00a0can\u2019t\u00a0influence is what people say about you. Or can you?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A Google review that says\u00a0you\u2019re\u00a0\u201camazing and brilliant and wonderful to work with\u201d is\u00a0actually not\u00a0that useful. What you really want is a review that recommends a specific service, explains what was excellent about it, and says exactly why.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0unique\u00a0Google review, LinkedIn testimonial, or social media comment needs to mention the very things people would search for. Take a restaurant as an example:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Bad review\u00a0(for AI purposes): \u201cThe food was really great.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Good review: \u201cBest\u00a0selection of hot and cold\u00a0tapas I\u2019ve had in Leamington Spa\u201d or \u201cBest burgers\u00a0in\u00a0Manchester.\u00a0Vegan burgers\u00a0also\u00a0available. Enjoyed the friendly service and the air conditioning was welcome.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">You want people to put into their reviews exactly what they had, the specific things they enjoyed, and why.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That makes the reviews genuinely useful to read, but it also means that when AI\u00a0goes out\u00a0searching, it can find those keywords and\u00a0present them when people search for what\u00a0your business\u00a0does.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Social media is now indexed by AI<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:200,&quot;335559739&quot;:100}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">This is a more recent shift, and\u00a0it\u2019s\u00a0a big one.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For years, Google\u00a0wasn\u2019t\u00a0allowed access to most social media content. Facebook posts, Twitter posts, you name\u00a0it,\u00a0social platforms were\u00a0pretty much gated.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But this has all changed with AI.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Because of the sheer number of people using AI and the way they use it, social media channels have\u00a0realised\u00a0they\u2019ll\u00a0miss out on\u00a0a huge amount of traffic if they\u00a0don\u2019t\u00a0open up\u00a0to AI indexing.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So now tools like ChatGPT and Google Gemini can index social media posts, and they\u2019re using what you post, and what people say about you on social media, to decide\u00a0whether or not\u00a0to recommend you.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So,\u00a0what can you do?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Post more frequently about what you actually do.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Don\u2019t\u00a0just post about\u00a0the office\u00a0dog\u00a0and\u00a0an occasional\u00a0birthday cake.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">For years,\u00a0social media experts and trainers\u00a0have encouraged businesses to post about their people to drive engagement. That still matters.\u00a0Faces are really important.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But if your social feed is wall-to-wall team content and zero service-related posts, AI is going to have absolutely no idea what you actually do, and that will\u00a0damage\u00a0how you\u2019re found.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tools like Reddit, Google, and platforms like Yelp are also now a major factor in AI search results.\u00a0AI wants to search multiple places to get a proper 360-degree view of who you are.\u00a0Getting reviews, winning awards, earning press coverage, and\u00a0maintaining\u00a0good social media are all now\u00a0a really important\u00a0part of being found online.\u00a0It\u2019s\u00a0all part of a wider\u00a0<\/span><a href=\"https:\/\/www.spaghettiagency.co.uk\/consultancy\/\"><span data-contrast=\"none\">consultancy conversation<\/span><\/a><span data-contrast=\"auto\">\u00a0we\u2019re\u00a0having with clients right now.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">So, what\u00a0are the AI LLMs\u00a0actually saying about you?<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:200,&quot;335559739&quot;:100}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Have you even thought\u00a0to check? Well,\u00a0here\u2019s\u00a0the thing: you can do it right now.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Open a fresh conversation in Gemini, Claude, ChatGPT, or your choice of language model. (Or Grok if you really must.)<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tell it to ignore everything it knows about you, clear any bias from\u00a0previous\u00a0chats, and then ask it what it thinks about your business.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Type in your business name and ask:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">What\u2019s\u00a0this business\u2019s reputation like?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What services do they provide?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Would they be good at this particular thing?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Are their products well regarded?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Then open\u00a0a completely separate\u00a0chat, start fresh again, and this time ask for something like \u201cthe top 10\u00a0digital marketing agencies in Warwickshire\u201d (or whatever your category and area is). See if you come up. If you\u00a0don\u2019t,\u00a0ask it\u00a0why you\u00a0didn\u2019t.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You\u2019ll\u00a0learn a huge amount about your business by doing this. And more importantly,\u00a0you\u2019ll\u00a0know exactly what to fix.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><strong>TLDR<\/strong> \u2013 AI tools like ChatGPT and Google Gemini are now how people find businesses, and what they say about yours matters. Make sure everything you do is written up online &#8211; on your website, your Google Business Profile, and LinkedIn. Get reviews that actually describe what you do and where you do it. Post on social media about your actual services, not just the office dog. Then go check what AI says about you right now; open a fresh chat and ask it. You might be surprised by what it does and doesn&#8217;t know.<\/p>\n<p><strong>Want to get ahead of the AI curve?\u00a0Get in touch with\u00a0Spaghetti Agency today and\u00a0let\u2019s\u00a0make sure AI is saying the right things about your business<\/strong><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know\u00a0the way people find businesses, products, and services\u00a0has\u00a0changed.\u00a0\u00a0 For many years, \u201cGoogle it\u201d has been the go-to term.\u00a0\u00a0 I\u2019m\u00a0not sure what the new one is yet. Do we \u201cChatGPT it\u201d? \u201cAI it\u201d? Either way, you\u00a0know\u00a0what&#8217;s\u00a0happening. People are moving towards using AI to do their research rather than Google.\u00a0\u00a0 And if\u00a0you\u2019ve\u00a0got a business, this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-10305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=10305"}],"version-history":[{"count":9,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10305\/revisions"}],"predecessor-version":[{"id":11087,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10305\/revisions\/11087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media\/10306"}],"wp:attachment":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=10305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=10305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=10305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}