2) Change Your About Section Copy<\/strong><\/h2>\nThen change your About section and your Page name and URL (this was the messy bit).<\/p>\n
Click on \u2018About\u2019 to get to the right section of your Page.<\/p>\n
Click \u2018Change Facebook Web Address\u2019 and change it to your new name (so we became facebook.com\/spaghettiagency). You can only do this a few times in the lifetime of the Page so please get it right \u2013 and proofread it!<\/p>\n
This changes straight way so you\u2019ll need to update all links to your Facebook page from your website, email and other online sites like Eventbrite, Mailchimp, blogs etc\u2026<\/p>\n
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Then change your ‘About’ copy.<\/p>\n
We left our \u2018Short Description\u2019 the same<\/strong><\/em>. The content for the Page would still be the same and to be honest it\u2019s best to do this even if you\u2019re going to radically change your output as Facebook is cautious of change. So maybe tell a little white lie here if you\u2019re planning on changing what you post on Facebook after the name change.<\/p>\nChange your ‘Long description’ into a kind of press release of the re-brand. This is not for a press release or even for your audience\u2026 this is for Facebook.<\/p>\n
Change it to something like: \u201cWe\u2019re rebranding to XXX and changing this Page to XXX. We\u2019ll still be giving you XXX and XXX just under the new brand of XXX\u201d.<\/p>\n
This demonstrates to Facebook (when you submit the changes) that you really are changing your brand and what you\u2019re changing it to. You can\u2019t tell them in any other way so this is very important. A Facebook moderator will read this so it’s like an email to them.<\/p>\n
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3) Change The Page Name<\/strong><\/h2>\nHover over \u2018Name\u2019 and then click edit. Now you can change your Page name\u2026 or at least request Facebook to do it.<\/p>\n
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Follow the instructions. Save it. <\/strong><\/em><\/p>\nThen wait three weeks\u2026\u00a0<\/strong><\/em><\/p>\n\u2026 Seriously\u2026<\/p>\n
\u2026 Facebook won\u2019t change it right away as they have to make sure it\u2019s a change that\u2019s not too different and they will read that About section press release (which is why you need to do it).<\/p>\n
They approved ours and then told us that they would leave it for two weeks to make sure that anyone who liked the page was ‘OK’ with it. I\u2019m not sure how they checked (if at all) but it was left with that new about description unchanged for around two weeks.<\/p>\n
Then, and only then, the page name (the name you comment with) was changed.<\/p>\n
<\/p>\n
And that’s it! You’re all set…<\/h3>\n
<\/p>\n
So to change your Page name you need to make sure you do these three things<\/strong>:<\/p>\n\n- Rebrand your Page<\/li>\n<\/ul>\n
\n- Change your about section to a statement about your change and why it\u2019s changing. For a few weeks your About section is like a lamp post poster for planning permission!<\/li>\n<\/ul>\n
\n- Then change your Facebook Page name and click save and wait for Facebook to review it.<\/li>\n<\/ul>\n
<\/p>\n
Facebook do make life difficult. With all the content we had to rebrand online when we changed to Spaghetti this was by far the hardest and longest changeover period.<\/p>\n
They do check it and we did mess it up first time around.<\/p>\n
<\/p>\n
Good luck, and give us a shout if you need any help.<\/p>\n
Any questions about Facebook Page changes? Hit me up in the comments below\u2026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"We recently rebranded our business and found that making changes online were by far the biggest challenge. It\u2019s amazing how much online content you have with your web address and brand on, isn’t it?! One area we needed to rebrand and rename was our Facebook Page. This wasn\u2019t as simple as it could be… it […]<\/p>\n","protected":false},"author":4,"featured_media":3896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,184,174],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-facebook","category-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3894"}],"version-history":[{"count":21,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3894\/revisions"}],"predecessor-version":[{"id":11413,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3894\/revisions\/11413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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