It\u2019s the closest thing to actually being there, and it\u2019s available to you right now.<\/p>\n
But\u2026 there\u2019s a big problem with video\u2026 and that problem is you!<\/p>\n
![\"Being](\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2017\/09\/asdfghjk-1024x512.png\")
<\/p>\n
Being the Star of the Smallest Screen…<\/h1>\n
Many marketers I come across are either:<\/strong><\/p>\n <\/p>\n These are all perfectly normal feelings and I get them too.<\/p>\n Each time I pick up my phone to record some video, I stop, think and work out what I\u2019m going to say and then\u2026 my heart starts racing!<\/p>\n My heart is beating so hard it\u2019s coming out of my throat and the sweat starts to bubble up on my forehead, my hands gets clammy, and the butterflies in my stomach are dancing like they\u2019re attending a rave!<\/p>\n \u2026 And then I use all of that to nail my video with energy, passion and controlled excitement!<\/p>\n It\u2019s called adrenaline. It keeps you alive and it can help or hinder your videos. Adrenaline gets you ready to fight or fly. That\u2019s why we have it. Adrenaline will give you the shakes and it\u2019ll make you warmer than normal.<\/p>\n Adrenaline will affect your video in a few ways, and you need to be sure you know these so you can control them:<\/p>\n <\/p>\n <\/p>\n Take a deep breath \u2013 in fact take three \u2013 before you go live. Take a few seconds to compose yourself and get ready to record or stream.<\/p>\n My biggest tip for dealing with adrenaline is to think. If you\u2019re really reading this now, you\u2019ll be getting nervous. I am. We both have the ability to make adrenaline move around our body purely by thinking about a situation where we might think we need it.<\/p>\n But you can reverse it. You can visualise the video going really well.<\/p>\n You can think about what will happen when you post it, all the great things people will say, and all the great things that will happen when your content affects the days and the moments of your viewers.<\/p>\n You\u2019re about to put something amazing out into the world \u2013 be brave and be proud!<\/p>\n <\/p>\n I was talking to my 11-year-old son this week about his football skills. He was working on his goalkeeping. I said that the reason Petr Cech was so good in goal for Arsenal is that he practises and that so many of his skills have actually become an instinct. When we\u2019re born, we have instincts to eat and cry and a few others\u2026 but we build on the rest.<\/p>\n Practising stuff hardwires the skills into our superfast-processing brains so we don\u2019t action the skill \u2013 it just happens! By playing in goal every day and getting some time in between the posts, Petr Cech has become a superfast keeper who launches his 6\u2019 4\u201d frame at the ball with almost superhuman speed.<\/p>\n Practice + hardwired instinct = adrenaline-fuelled skills.<\/p>\n To get really<\/em> good at video you need practice. You need to have this instinct to really know what to do when someone comments on Live video, you really need to have seen loads of your own videos to realise you need to pause, and you do need practice to control that fast-paced adrenaline-driven voice of yours so it all becomes an instinct.<\/p>\n <\/p>\n Just get your phone out, press record, then watch it back.<\/p>\n (It really doesn\u2019t have to be more complicated than that, honestly!)<\/p>\n You\u2019re the biggest critic of you and you have a phone. So\u2026 you have it all!<\/p>\n Here\u2019s how I\u2019d start\u2026<\/strong><\/p>\n How was it? Can you understand yourself? Are you speaking slowly enough? Did you wrap it up OK? Are you remembering to breathe and pause?<\/p>\n Now do it again with your improvements\u2026 and again\u2026 and again.<\/p>\n Remember that Petr Cech wouldn\u2019t be so fast and so hardwired if he didn\u2019t spend time in the goal, so you have to spend time in front of the lens.<\/p>\n It\u2019s just you\u2026 no one will see these videos unless you publish them, remember.<\/p>\n <\/p>\n Something I\u2019ve worked really hard on is pausing.<\/p>\n \u2026<\/p>\n It can feel like an age when you pause on video or in a talk, but you must. A pause will help your viewer or listener take in what you just said.<\/p>\n \u2026<\/p>\n It can be as little as three or four seconds, but it\u2019s a powerful skill to have.<\/p>\n \u2026<\/p>\n It will feel weird at first and it will feel like a very long time. Just a few seconds becomes an age with that adrenaline flowing, remember!?<\/p>\n \u2026<\/p>\n Take a breath.<\/p>\n \u2026<\/p>\n Take a moment between each point or section.<\/p>\n \u2026<\/p>\n Give your content the space it needs to have an impact.<\/p>\n <\/p>\n When you\u2019re unsure what to say, say nothing. Don\u2019t be tempted to add in loads of \u201cums\u201d and \u201cers\u201d to fill the space\u2026 leave some pauses while you think.<\/p>\n It\u2019ll make you look more accomplished and give your audience time to take in what you just said. It also shows that you really want to use the right words and that you\u2019re not flustered at all. Many think that saying nothing is hard, and it probably is at first, but it\u2019s better than umming and erring to fill the space.<\/p>\n Pause.<\/p>\n Take time.<\/p>\n Make your point without adding in pointless sounds.<\/p>\n You\u2019re just scared of the silence\u2026 practice will help with that!<\/p>\n <\/p>\n Several times now I’ve been accused of being famous thanks to the video content I put out there. It’s really powerful if you’re brave enough to use it.<\/p>\n But please have a point! To many videos are simply forgettable and total drivel.<\/p>\n I did a short a punchy video this week on Facebook Live (as it’ll gain more reach) and it went down rather well.<\/p>\n\n
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It\u2019s practice, practice, practice\u2026<\/h2>\n
One of the best things about video is that it\u2019s really easy to practise<\/h2>\n
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Pause for thought\u2026<\/h2>\n
Um\u2026 er\u2026<\/h2>\n
“OMG! You’re famous!”<\/h2>\n