{"id":8257,"date":"2021-08-13T13:01:51","date_gmt":"2021-08-13T13:01:51","guid":{"rendered":"https:\/\/www.spaghettiagency.co.uk\/blog\/?p=8257"},"modified":"2026-08-31T17:06:21","modified_gmt":"2026-08-31T17:06:21","slug":"5-ways-to-write-marketing-copy-that-will-actually-get-read","status":"publish","type":"post","link":"https:\/\/www.spaghettiagency.co.uk\/blog\/5-ways-to-write-marketing-copy-that-will-actually-get-read\/","title":{"rendered":"5 Ways to Write Marketing Copy That Will Actually Get Read!"},"content":{"rendered":"

You spent ages writing your website, didn\u2019t you? It was easily one of the best things you\u2019ve ever written.<\/p>\n

Why, then, is no one reading it? Why does Google Analytics<\/a> suggest that your carefully-crafted paragraphs have gone down as well as a fart in a lift?<\/p>\n

It\u2019s because, frankly, they\u2019re not good enough.<\/p>\n

Please don\u2019t take this to heart or feel like you\u2019ve failed. Inadvertently writing poor marketing copy is one of the easiest things to do and the internet is absolutely full of it<\/em>.<\/p>\n

The good news? You can avoid this trap and instead write marketing copy that will draw people in and keep them engaged. You just need to stick to these five brilliant tips.<\/p>\n

\"Writing<\/p>\n

 <\/p>\n

5 Ways to Write Marketing Copy That Will Actually Get Read!<\/h1>\n
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  1. \n

    Get to the heart of their difficulties – quickly<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    When potential customers reach your webpage, they\u2019ll have one thing in mind: themselves.<\/p>\n

    They\u2019ll want a solution to a problem they\u2019re experiencing, an answer to a burning question, or they may simply have a desire to buy something new and shiny.<\/p>\n

    What they don\u2019t want is five paragraphs of you waffling on about your awards cabinet or how the company was founded thirty years ago in the CEO\u2019s attic.<\/p>\n

    No one cares.<\/p>\n

    Once again, please don\u2019t take this to heart; marketing is about one thing: giving customers what they<\/em> want<\/em>. (Which incidentally, may differ from what they need<\/em>.)<\/p>\n

    So, before you write a single word, figure out what your prospects want, need, or desire, and get straight to the point in your copy.<\/p>\n

     <\/p>\n

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    1. \n

      Tell great – not lengthy – stories<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      There\u2019s a theme developing here, isn\u2019t there?<\/p>\n

      Your audience doesn\u2019t always have time to hang about – but they do<\/em> like a good story.<\/a><\/p>\n

      This means that you need to rely on the age-old marketing tactic of telling stories, but doing so in a way that doesn\u2019t leave visitors reaching for the \u2018back\u2019 button.<\/p>\n

      There\u2019s always a story behind your product or service, but you can cover the beginning, middle, and pay-off far quicker on a webpage than you might around a campfire.<\/p>\n

      Write an enticing version of your story, and stick to it.<\/p>\n

       <\/p>\n

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      1. \n

        Hit the 5% diet<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        This is a classic tactic used by copywriters<\/a>, and one that should be applied to any piece of marketing copy.<\/p>\n

        When you\u2019ve finished your marketing copy, take note of the word count and promise yourself that you\u2019ll remove 5%.<\/p>\n

        That isn\u2019t very much at all, which means it\u2019ll force you to look for the most obvious instances of waffle and needless or repetitive sentences.<\/p>\n

        Identify and remove the following:<\/p>\n