The more quality content you create, the better.<\/p>\n
We can say from first-hand experience that building up a bank of content really does help your business grow.<\/p>\n
Content brings in leads and enquiries, it boosts your social media and SEO efforts, and it\u2019s the core of everything we do at Spaghetti Agency for ourselves and our clients<\/a>.<\/p>\n But there\u2019s a problem with content marketing.<\/p>\n There\u2019s a problem that I see people talk about. And that problem is\u2026 TIME!<\/p>\n Content marketing takes time to create, and it takes time before it starts to benefit your marketing, business, SEO, social and more.<\/p>\n <\/p>\n <\/p>\n The main problem with this?<\/p>\n When things take time, they generally get less focus over time<\/em> as the results aren\u2019t there to cheer you on and keep you motivated. Like any diet or health plan, the initial period is all give, give, give – with no immediate return.<\/p>\n And we all prefer instant success, don\u2019t we?<\/p>\n So how do you get around that?<\/p>\n How do you get some upfront benefits when committing to regularly creating content?<\/p>\n Well\u2026 you should use content marketing as part of your processes. That way, content marketing gets to work for you and benefits you and your clients\/customers right away while the long-term benefits bubble away in the background.<\/p>\n What do I mean when I say, \u201cuse content marketing as part of your processes\u201d? Well\u2026 allow me to explain\u2026<\/strong><\/p>\n Like any marketing, you should aim to create one large piece of content (like a blog or video) and then repurpose it<\/a> into smaller pieces of content or maybe just content ideal for different platforms (images for Instagram, video for LinkedIn, articles for email).<\/p>\n Making content work harder for you is important, so building it into your processes<\/strong><\/em> forces this to happen. This offers a tonne of value to people in your funnel and makes your content creating life easier, too.<\/p>\n One of the strategies for your content marketing should be to focus on your ideal audience and what it is they need help with.<\/p>\n Simply answering these questions for them \u2013 with helpful and engaging content \u2013 will give so much value to them (and to you!).<\/p>\n <\/p>\n Answering what I call \u2018stupid questions<\/a>\u2019 is a great content marketing strategy for many reasons:<\/strong><\/p>\n Content based on stupid questions is really powerful. Need some ideas? Head over to our blog on blogging right here<\/a>.<\/p>\n <\/p>\n When you\u2019re trying to build sales, you\u2019ll know all too well that a strong sales funnel is important. Getting people to notice you and then take some steps towards building trust and then making enquiries is the lifeblood of most businesses.<\/p>\n When someone finds you online:<\/strong><\/p>\n Content marketing can be created for your blog, social media, emails, YouTube, and more\u2026 and then you can slot it into your marketing and sales funnel.<\/p>\n Why leave it on your blog when you could add it to a series of emails or posts that new or interested people can consume after interacting with you?<\/p>\n Here are some ideas for you:<\/strong><\/p>\n <\/p>\n I always start with the big content pieces (blogs\/articles\/lead magnets\/eBooks)<\/strong> and then chop them down into bitesize pieces of content that you can drop into your automated emails, messages, and social media.<\/p>\n Using a tool like Keap<\/a> or Hubspot<\/a> makes all this super simple, too.<\/p>\n Putting the content on your website helps your SEO in the long run and putting it into your funnel boosts your leads and sales in the short term. Double whammy!<\/p>\n <\/p>\n Onboarding clients can be a complicated affair and can be time-consuming, too. Having some pre-built content is ideal if you\u2019re looking to \u2018wine and dine\u2019 your new prospect while you tick boxes, dot the i\u2019s, and cross the t\u2019s.<\/p>\n Make sure you have some content that your clients \u2013 the people who have already said YES \u2013 get to see.<\/p>\n We add all our new clients to our regular email list and make sure we send them a gift when they join. So many of our clients comment on our latest blog or news from the Friday Digital Roundup<\/a> that we know it\u2019s being seen, but more importantly \u2013 it\u2019s making an impact.<\/p>\n <\/p>\n You can also build a series of posts for your social media PPC and Google Display Ads that give value and build trust, too. Pushing out useful content, snippets of tips and advice, \u2018how to\u2019s\u2019 and case studies to paid ads to people who\u2019ve engaged with you is very powerful.<\/p>\n Using remarketing via Facebook and Google Ads can help you work on those who are showing an interest. They might simply download something or visit an important page on your website, or maybe they enquire on your website.<\/p>\n What next?<\/p>\n![\"Content](\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2021\/09\/Spaghetti-Blog-Content-marketing-to-improve-your-business-processes.png\")
<\/a><\/p>\nUsing Content Marketing to Improve Your Business Processes<\/h1>\n
It. All. Takes. Time.<\/strong><\/h2>\n
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Build the content once. Use it over and over again<\/h2>\n
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Content marketing: Answering stupid questions<\/h2>\n
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Content marketing: Part of the sales funnel<\/h2>\n
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Content marketing: Ideal for added extras to your clients<\/h2>\n
Content marketing: Making Paid ads better<\/h2>\n