The first one I\u2019m a big fan of.<\/p>\n
\u201cStupid questions<\/i> are great. Those FAQs are gold dust for content and if you\u2019d like to know why, head over to our blog about stupid questions here<\/span><\/a> and find out.\u00a0<\/span>\u00a0<\/span><\/p>\n But today I wanted to talk about my second source of content. That source is frustrations. <\/span>\u00a0<\/span><\/p>\n Frustrations are everywhere in your world, I\u2019m almost certain of it. You must have them (I know I do) and these frustrations about your industry or niche will help you to create great content if you allow them to.\u00a0<\/span>\u00a0<\/span><\/p>\n Let me explain.<\/span><\/p>\n <\/p>\n What frustrates you about your industry or niche? What are those things that people (competitors, customers, or clients) do that really rile you? I find these are superb resources for content creation.<\/span>\u00a0<\/span><\/p>\n Now, I know what you\u2019re thinking, \u201cOh, so this is just ranting? That\u2019s not my style\u201d. Well, that\u2019s not exactly what I\u2019m suggesting…\u00a0<\/span>\u00a0<\/span><\/p>\n You see, if you\u2019re annoyed by some poor practice or terrible use of something in your world then you can harness that emotion to create great content without becoming all \u201cKaren on Facebook\u201d about it.\u00a0<\/span>\u00a0<\/span><\/p>\n Let\u2019s pretend that you\u2019re a marketer and you see other marketing agencies spouting out content about having great social media, even though their own social media is poor. That would rile you, wouldn\u2019t it? It did for me way back in 2012. So much so that I quit my job and started this agency with Jo. An agency that actually walked the walk. How novel.\u00a0<\/span>\u00a0<\/span><\/p>\n Since then, I\u2019ve used this fire in my belly to create more content. The idea that so many agencies don\u2019t walk the walk is odd to me, and it inspires a lot of my content (and brand!).\u00a0<\/span>\u00a0<\/span><\/p>\n Do you have an example like this? I have many.\u00a0<\/span>\u00a0<\/span><\/p>\n Here are some of mine to give you an idea:<\/b><\/p>\n I have more, but to be honest those few would keep me going forever. I see them all the time and I\u2019ve created blogs, articles, posts, videos, talks and even workshops from those three basic pillars.<\/p>\n Do you have some? I bet you do. Write them down and then consider how you could create content from them.<\/p>\n <\/p>\n A great bonus is that you\u2019ll write with passion. Passionate content is the stuff that flies online and once again I repeat \u2013 this doesn\u2019t mean you need to be negative or rant. Sure, I rant – I like ranting sometimes – but it\u2019s not the sole basis of my content and it doesn\u2019t need to be.<\/p>\n Harnessing that passion behind the frustration will create greater content. Think about it: Are you more likely to watch a TED talk from someone who\u2019s lived and breathed the journey or one delivered by someone telling theoretical concepts? What\u2019s more memorable?<\/p>\n As humans, we often focus on what we connect to so if you can add some emotional energy to your content then you\u2019re adding in an important ingredient for the perfect content recipe.<\/p>\n Of course, you\u2019ll put some people off, too. But that\u2019s OK. Some people like us, some don\u2019t. That\u2019s life. I\u2019m sure you\u2019ll have heard the quote, \u201cIf you’re not pissing someone off, you\u2019re probably not doing anything important.\u201d<\/p>\n <\/p>\n The other bonus here is that content that comes more from the heart and that pokes at a problem many are aware of (or in some cases unaware of) drives reaction. Reaction in the form of comments and shares equals engagement, and that\u2019s what you need to succeed online.<\/p>\n![\"How](\"https:\/\/www.spaghettiagency.co.uk\/admin\/wp-content\/uploads\/2022\/09\/How-To-Change-Your-Frustrations-Into-Content-Marketing-Gold.jpg\")
<\/a><\/p>\nHow To Change Your Frustrations Into Content Marketing Gold<\/h1>\n
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Frustration is an emotion. Emotive content is better<\/h2>\n
Emotional content creates a reaction<\/h2>\n