{"id":8833,"date":"2022-10-03T06:35:23","date_gmt":"2022-10-03T06:35:23","guid":{"rendered":"https:\/\/www.spaghettiagency.co.uk\/blog\/?p=8833"},"modified":"2026-08-31T17:00:19","modified_gmt":"2026-08-31T17:00:19","slug":"cringey-or-classy-brand-reactions-to-the-queens-death","status":"publish","type":"post","link":"https:\/\/www.spaghettiagency.co.uk\/blog\/cringey-or-classy-brand-reactions-to-the-queens-death\/","title":{"rendered":"Cringey Or Classy – Brand Reactions To The Queen’s Death"},"content":{"rendered":"

We want to keep this respectful, so we\u2019ll just stick to the facts. The sad day has come; Queen Elizabeth II has passed away. Operation London Bridge was triggered. While the government and the royal family had a rigorous, foolproof plan, many companies (and their marketing teams)<\/a> didn\u2019t.<\/p>\n

Most of the country has had to deal with the situation as it unfolded, staring into the intense looming void left by the death of the nation’s longest-serving monarch after a hard and stressful day at the office, concluding with, one assumes, a round or two of sombre pints at the local pub.<\/p>\n

After Buckingham Palace officially announced the Queen’s death on the evening of September 9th<\/sup>, companies unleashed a deluge of social media posts and online tributes. Outside of the main media organisations, the news came as a shock and people were unprepared, resulting in a lot of quick\u00a0reactions on Twitter and Instagram<\/a>. The most dreary, of course, comes from presumably underpaid and overworked social media executives of massive companies.<\/p>\n

According to YouGov<\/a>, over half (58%) of Britons said that those messages were driven by PR rather than to sincerely pay respect, with less than a third (28%) feeling the messages came from the heart. Amongst the tributes, there were a few that raised some eyebrows, and I\u2019m here to share those who did it well – and those that missed the mark.<\/p>\n

\"Cringey<\/a><\/p>\n

Cringey Or Classy – Brand Reactions To The Queen’s Death<\/h1>\n

<\/h2>\n

Starting with the classy ones<\/h2>\n

There were a few posts paying their respect that I really liked. The link between the brand and the Queen was clear, and they were very respectful or thoughtful.<\/p>\n

Paddington Bear<\/h3>\n

<\/code><\/p>\n

\n

Thank you Ma\u2019am, for everything.<\/p>\n

\u2014 Paddington (@paddingtonbear) September 8, 2022<\/a><\/p><\/blockquote>\n