{"id":8998,"date":"2022-12-12T09:00:03","date_gmt":"2022-12-12T09:00:03","guid":{"rendered":"https:\/\/www.spaghettiagency.co.uk\/blog\/?p=8998"},"modified":"2026-09-02T12:52:15","modified_gmt":"2026-09-02T12:52:15","slug":"arent-you-scared-ai-will-replace-copywriters","status":"publish","type":"post","link":"https:\/\/www.spaghettiagency.co.uk\/blog\/arent-you-scared-ai-will-replace-copywriters\/","title":{"rendered":"Aren’t You Scared AI Will Replace Copywriters?"},"content":{"rendered":"

At Spaghetti Agency we’re not intimidated by copywriting AI – in fact, we love AI for the way it can help us be more efficient.\u00a0<\/span><\/p>\n

And I\u2019m ready to tell you why.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Aren’t You Scared AI Will Replace Copywriters?<\/span>\u00a0<\/span><\/h1>\n

<\/h2>\n

The benefits of AI copywriting<\/span>\u00a0<\/span><\/h2>\n

Do not fear, I\u2019m not a technophobe, nor do I have a vengeance against AI (hello future robot overlords, love you). There are AI tools and technologies that can be used for all sorts of things, not just copy. From AI \u201cart\u201d to AI music generation and translation tools for SEO, it\u2019s fascinating to see how far technology has come.\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s the same with AI copywriting tools. There\u2019s a use for them, especially in large businesses that need to churn out lots of ideas in a short space of time. They generate content quickly and generate content angles a human writer may have missed or overlooked themselves. <\/span>AI copywriting tools also never get tired, never call in sick, and it\u2019s impossible for them to get writer\u2019s block (unless the internet goes down). <\/span>If you\u2019re using AI alongside a human copywriter, the AI tools can handle the repetitive, mind-numbing tasks while freeing up the human writer to put their energy into the <\/span>more complex, personal and complicated messages<\/span><\/a> that need <\/span>thoughtful, innovative solutions<\/span><\/a>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>I would be a fool to not recognise that AI is impressive. But guess what? It\u2019s not a good copywriter.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

How isn\u2019t AI a good copywriter?<\/span>\u00a0<\/span><\/h2>\n

Hah! Now you\u2019re asking the right questions.\u00a0<\/span>\u00a0<\/span><\/p>\n

First of all, it doesn\u2019t write original content.\u00a0<\/span>\u00a0<\/span><\/h3>\n

AI is powered by pre-existing content, snippets and data, and not all of that is going to be good. AI takes all these wonderful words, shakes them up like a bartender shakes a cocktail, and pours the words out to make a \u201cnew\u201d sentence. But just like some drinks, <\/span>it doesn\u2019t always result in good content.\u00a0<\/span><\/a><\/p>\n

Don\u2019t get me wrong, AI content is helpful, but that requires someone to use the right prompts and then use the information. <\/span><\/p>\n

Yup \u2013 a real person.\u00a0 <\/span>\u00a0<\/span><\/p>\n

AI may write, but it doesn\u2019t speak human.<\/span>\u00a0<\/span><\/h3>\n

While we may all dream of having robot, AI friends in the future, currently AI tools are unable to understand and replicate human emotion. If you want successful copy, then it has to engage readers on an emotional level, or at least come across like you\u2019re speaking to another human. Sadly, AI doesn\u2019t understand emotion or other traits like empathy, culture, and morals, so AI copywriting tools will struggle to relate to humans, and the content will need a <\/span>human writer\u2019s human touch.<\/span><\/a>\u00a0<\/span><\/p>\n

Good luck without fact-checking.<\/span>\u00a0<\/span><\/h3>\n

AI is not a fact-checker. As AI copywriting tools can only reference the research and articles that human writers have already generated, when doing their word scramble, they may end up churning out data that\u2019s completely made up. The numbers may transfer, but what the numbers represent can be taken out of context. They\u2019ll be similar, sure! But wrong. Imagine the copy created that simply has the instruction to \u201cincrease clicks\u201d or \u201cpush upselling on customers\u201d.\u00a0<\/span>\u00a0<\/span><\/p>\n

We love those clickbait ads such as \u201cdoctors hate this woman for her anti-aging secret!\u201d \u2013 not because we\u2019ll click on them, but because they\u2019re laughable. You (hopefully) know it\u2019s some dodgy site that you should avoid, but AI doesn\u2019t know the difference and that will end up in your copy.<\/span>\u00a0<\/span><\/p>\n

AI doesn\u2019t understand a good copywriter\u2019s challenges.<\/span>\u00a0<\/span><\/h3>\n

Here are some of the typical hoops I jump through when I\u2019m writing:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Understanding the goal<\/span>
    \n<\/span>The brief is my best friend. I have to think about the purpose behind the piece and who\u2019s going to be reading it. Bad brief? That\u2019s okay! As a human, I\u2019m able to do more research or ask questions for clarity.<\/li>\n
  2. Understanding the topic <\/span>
    \nI need to make sure I know the topic before I write about it. For example, a client\u2019s new service. I need to research and filter through the information before writing so I don\u2019t end up with fabricated nonsense that isn\u2019t relevant to the topic or the context surrounding it. Then, I must make sure the key information is within the word count! It\u2019s not just adding contractions, you know.<\/p>\n

    <\/span><\/li>\n

  3. Ensuring message clarity<\/span>
    \nGood writing makes logical sense, is easy to follow, and doesn’t have conflicting messages. Excellent writing is all of the above, and keeps your interest (you\u2019ve made it this far, haven\u2019t you?) If your copy isn\u2019t structured and signposted, it\u2019s harder to read and you get as lost as me in Birmingham Library.<\/p>\n

    <\/span><\/span><\/li>\n

  4. Adapting the tone of voice <\/span>
    \nFunnily enough, the tone of voice across businesses will vary. It depends on the brand identity and guidelines, target audience, subject matter, publishing platform and the goal of the copy. I can write like this (for now!) because Spag value authenticity. I would write very differently if writing about property investment. Why? Connections! You need to trust that it\u2019s the brand that\u2019s talking, it\u2019s why we ask all new clients to decide on their tone of voice before we start working together.<\/p>\n

    <\/span><\/span><\/li>\n

  5. Incorporating key messaging, and Calls to Action
    \nNo point in having the copy if it doesn\u2019t serve its purpose or stand out from competitors. If the purpose of the blog is to highlight a new line of products, guess who needs to make sure these specific products are mentioned? ME. I also always include internal links to more company content when it\u2019s relevant, just to sprinkle in some proof we know what we\u2019re talking about.<\/li>\n
  6. Using opinions or original ideas
    \nImagine having a personal outlook on something, but not being able to put it into convincing words. That\u2019s where I come in. I can take your personal perspective, move through the narrative (such as arguing whether socks and sandals should be worn together \u2013 not unless you\u2019re doing the bins) and create a blog that covers different perspectives but ends with a clear position. What I’m trying to say, is when it comes to writing original copy, it takes creativity.<\/li>\n
  7. Relating products or services to needs and benefits
    \nI have often tied a customer\u2019s pain point, or need, to items or services that the blog is mentioning. Whether it\u2019s giving advice, or offering a product, there needs to be an emotional HUMAN connection. The client understands your pain; that\u2019s why they have the product or service!<\/li>\n
  8. Incorporating SEO elements <\/span>
    \nDon\u2019t even get me started on search engine optimisation. Not only does Google hate AI content, it often falls short in the SEO department. After writing, I review where I can fit in more keywords, add relevant internal or external links, more content suggestions, and then a quick review to make sure my writing is more reader-friendly. It\u2019s a fine balance between making sure the content \u201cscores well\u201d but also reads naturally. Yeah, my brain hurts too.<\/span><\/li>\n<\/ol>\n

    This is just the surface level, and doesn\u2019t include the strategic aspects of deciding what concepts to write about, or when and where to publish the copy. Nor does it cover what pictures and social posts to pair it with. That\u2019s another specialism on its own and luckily that\u2019s where #TeamSpag comes in.\u00a0<\/span>\u00a0<\/span><\/p>\n

     <\/p>\n

    Okay, let\u2019s round this blog up<\/span>\u00a0<\/span><\/h2>\n

    The short answer to \u201caren\u2019t you scared AI will replace copywriters?\u201d is, no. <\/span><\/p>\n

    At the time of writing, AI copywriting tools cannot yet replace what good human writers create. There\u2019s nothing wrong with using it to save yourself time, or to inspire you, but there are far too many downsides to having all the copy done by AI tools without a human writer prompting and supervising. <\/span>\u00a0<\/span><\/p>\n

    While machines and automation are set to take over 85 million jobs by 2025<\/span><\/a>, copywriters are not yet on that list. How about your job?<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

    If you want subpar content, go mad with the AI, but if you\u2019re looking for excellent, high-quality, bespoke blog and social content, <\/span><\/b>contact us today<\/span><\/b><\/a>.<\/span><\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    At Spaghetti Agency we’re not intimidated by copywriting AI – in fact, we love AI for the way it can help us be more efficient.\u00a0 And I\u2019m ready to tell you why.\u00a0 Aren’t You Scared AI Will Replace Copywriters?\u00a0 The benefits of AI copywriting\u00a0 Do not fear, I\u2019m not a technophobe, nor do I have […]<\/p>\n","protected":false},"author":4,"featured_media":8999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-8998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8998"}],"version-history":[{"count":10,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8998\/revisions"}],"predecessor-version":[{"id":11186,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8998\/revisions\/11186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media\/8999"}],"wp:attachment":[{"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spaghettiagency.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}