Todd the Prospector

You’ve got to sift a whole lot of dirt to get to the gold, so it makes sense to know you’re mining in the right place. Prospector Todd will show you that there are plenty of nuggets to be found if you get beneath the surface and start mining smarter.

PPC

Pay Per Click marketing works. It just does. Google are not one of the richest companies in the world by accident.

If it’s not working for you, it doesn’t mean that it can’t – in fact it usually means that it’s not being managed correctly.

If people use the internet to look for a service like yours, then PPC marketing almost certainly holds value for you.

Analytics

Is it better if somebody spends 9 minutes on your website, or just 3 minutes? It depends. Perhaps your website is confusing – leading to longer sessions, or perhaps it’s not relevant – leading to shorter ones. The answers will be there.

There are literally thousands of lessons to be learned from the precious statistics of your website visitors, way beyond simple visitor numbers. The skill is in uncovering the truth behind the numbers.

Search Engine
Optimisation

Just a few simple tweaks to your website can have a profound effect on your visibility in search engines. Search engines want to understand your website so they can send the right people to it. You really do share the same objectives, believe it or not.

Once you’ve got the basics right, you can then look to more powerful offsite strategies to start boosting your visibility.

Website Design / Improvement

In a world obsessed with visitor numbers, sometimes the website itself can be painfully overlooked. In reality, it’s all about the conversion rate; the efficiency of your site. Think of it like a car. If you drive a “gas guzzler” (rubbish website), you’re going to waste more fuel (visitors) to get to your destination (sale). With an effective website, you get more value from each visitor.
You can then spend more money/time
attracting each visitor.

Graphic Design

When a potential customer has never used your business before, she will form a judgment of your company using the information available to her.

Typically this will be heavily influenced by your graphics, including your logo, signage, leaflets, brochures or livery.

If your graphics look dull, or worse still, just plain poor, you don’t give your company the best possible chance to win new business.

Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

I didn't receive the Roundup. The Roundup comes on Friday. Therefore it can't be Friday.

Geraldine Jones @EWC_wordsmith

No digital round-up this week?! My breakfast just wasn't the same without it :(

Helen Taylor @HelenTPermCos

It's the only way to start your weekend and end the week! Miss it, miss out!

Ready to strike gold?

Fill in this form to find out where you should be digging