Having AI-generated content problems? AI Can’t Save Your Marketing. But Strategy (and a Human) Can

You’ve been throwing a few prompts at ChatGPT but what’s coming back at you is a bit cheesy, lacklustre, and well, pretty easy to identify as AI. 

On top of that, your AI content just isn’t hitting the mark and is being ignored online.  

You’re showing up. You’re posting. You’re doing “all the right things.”
But your content is floating around doing absolutely nothing for your business.

We know you’re not lazy. You’re not clueless, either.  You’re just having AI-generated content problems. 

But here’s the Spaghetti Agency truth: AI is only as good as the plan behind it. Think of it like a slot machine. Put rubbish in = get rubbish out. 

No content marketing strategy? Crappy results. 

AI Can’t Save Your Marketing. But Strategy (and a Human) Can 

The problem isn’t the tool, it’s the lack of direction 

AI is an amazing tool. We use it. Our clients use it. Hell, your dog walker probably uses it. But using it without a strategy is like baking a cake without a recipe, it might look alright, but it’s not gonna rise, is it? 

Todd often says, “A calculator is a great tool but unless you have an idea what the answer might be you’re one tap away from getting a totally incorrect result”. Ai is similar without a plan.   

Why your AI content isn’t working and how to improve your AI content 

You need to know: 

• Who you want to talk 

• What you want them to do 

• And why the hell they should care 

Otherwise? You’re just creating noise. 

SEO and GEO matter – but not the way they used to 

Here’s where the robots do come in. 

Search engines still matter. Keywords still count. And being found locally? Absolutely crucial. But it’s not about stuffing your blog with buzzwords and every town within a 30-mile radius. 

It’s about: 

• Writing content people are actually searching for (based off research!) 

• Being specific about where you work and who you help 

• Structuring your content so it’s easy to read (for humans and search engines) in a conversational tone 

Good strategy makes your content discoverable and desirable. Because what’s the point of being found if no one sticks around? 

Humans write for humans, always have, always will 

Human vs AI content? AI can help, it can draft, structure, even generate ideas. But it doesn’t know your tone. Your vibe. Your edge. And it definitely doesn’t know what makes your customers tick – or give them the ‘ick. 

Your audience wants connection. Real talk. Personality. That weird analogy you always use. That little bit of spice that makes people say, “Yeah, that’s them.” 

That’s human. And that’s what makes content work. 

So, what’s the fix? 

Here’s what the team at Spaghetti Agency do, and what you should be doing too: 

• Start with strategy: what’s the goal? Who’s it for? What do we want them to do? 

• Build a plan: topics, SEO terms, key messages, customer journeys 

• Use AI with purpose, not as a crutch 

• Keep humans involved at every stage, writing, editing, adding the flair 

• Check that your content gets found and gets felt 

• Measure and repeat 

That’s what our team deliver for our clients – clear, strategic content with just the right amount of AI support and a hell of a lot of human know-how. 

Not ready to work with us (yet)? 

No problem. We get it. Maybe you’re in DIY mode, or still figuring things out. Here’s some small business marketing tips to get you started:  

• Pick your top 3 services or products. Write down one real-life question someone might Google to find them. 

•  Then, create one piece of content – a blog, a LinkedIn post, a website update – answering each question in your own words. It’s simple – it’s what we did before the AI invasion, but it works.

Simple. Strategic. Search-friendly. And best of all? It actually helps people. Use AI to help draft if you like, but ALWAYS make sure the final version sounds like you. (As we all know it makes stuff up!)  

Ready to ditch the guesswork  

We’ll build the strategy, shape the message, and have a human write your content. No waffle. No wasted time – giving you time back to run your business. After all, a calculator is only useful if you have an idea what the answer should be.  

Let’s talk. 

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