How to NEVER Run Out of Blog Ideas (Even When Your Brain is Mush)

You’re staring at a blank screen, willing a blog idea to appear like some kind of content wizard. But instead of inspiration, you’re getting… nothing. Nada. Just the deafening sound of your own frustration. 

Well, good news: I’m about to fix that. These are my secrets, so ssshhh…. don’t tell the team! (They assume I’m a genius!) 

How to NEVER Run Out of Blog Ideas (Even When Your Brain is Mush)

Running out of blog ideas isn’t just a you problem – it’s an everyone problem. Even the best content creators hit a wall sometimes. But the difference between the top creators and the ones who quit? The good creators know where to look. 

So, if you’re ready to stop overthinking, stop panicking, and start filling that content calendar with brilliant, engaging ideas – keep reading. Here’s how to make sure you NEVER run out of things to say. 

1. Answer the questions your audience is actually asking

Shocker: people aren’t sitting around thinking, “I wonder what [Your Brand] wants to talk about today.” They’ve got problems. Questions. And they’re already asking them somewhere – Google, forums, LinkedIn, Facebook groups, even your inbox. 

So, go dig. What are people Googling in your niche? What questions do you get asked over and over? What myths need busting? Write about THAT. 

Bonus tip: Type a keyword into Google and scroll to the “People Also Ask” section. Instant content gold. 

2. Steal (ethically) from your competitors

Oh, don’t act shocked. Everyone does it. (Yours Truly aside, as we kinda get on with doing our own thing.) 

Your competitors are writing blogs – some good, some bad, some ugly. But either way, they’re proving what’s getting attention. So, snoop around. What’s working for them? What topics are getting traction? 

Now, don’t copy. That’s lazy. Instead, take their idea and do it better. Add your own spin. Go deeper. Make it funnier. Inject your personality. 

If they wrote “5 Tips for X,” you write “13 Mistakes Everyone Makes with X (And How to Fix Them).” If they did a “Beginner’s Guide,” you write “The Advanced Guide No One Tells You About.” 

3. Rant. Seriously, just rant.

You know what gets people talking? Passion. Controversy. A good, old-fashioned rant. Especially in the UK! Us Brits LOVE a moan. It’s practically a national pastime. 

What’s annoying you in your industry right now? What outdated advice needs binning? What’s a ridiculous myth that refuses to die? Let it out. 

People love opinionated content, and it makes you stand out. Just make sure you’re actually making a point – not just moaning into the void without giving your suggestions or helpful comments. 

4. Repurpose, reuse, recycle

That blog you wrote last year? Update it. That long LinkedIn post that did well? Turn it into a blog. That podcast episode? Transcribe it and pull out the best bits. 

You don’t always have to reinvent the wheel – sometimes, you just need to give it a fresh coat of paint. 

5. Tell stories (because people remember those)

No one cares about a dry, lifeless list of tips. But tell them a story, and suddenly, they’re hooked. 

So, think: What’s a funny, frustrating, or fascinating experience you’ve had in business? What’s a client success story that proves your point? What mistake did you make (that your readers can learn from)? 

The more human your content, the more engaging it is. 

6. Use AI – but don’t let it use you

AI is like an inexperienced apprentice – it can come up with ideas, but you still have to check its work. 

Tools like ChatGPT, AnswerThePublic, and BuzzSumo can spark inspiration. But don’t just copy whatever they spit out. Use them to brainstorm, then add your expertise, your voice, and your real-world experience. Remember, put crap in – get crap out!  

7. React to the news (and trends)

What’s happening in the world that connects to your industry? A new law, a viral trend, a scandal? People are already talking about it, so jump in with your take. 

Google Alerts is your friend here. Set up alerts for key topics in your niche and stay ahead of the curve. There’s also a way of doing this in Chat GPT – tasks.  

8. Flip the script – write the opposite take

Everyone’s writing “Why You Should Do X.” So, you write “Why You SHOULDN’T Do X.” 

Contrarian content stands out. It makes people think. And let’s be honest, it’s way more fun to write. 

9. Run a social media poll – then write about it

Your audience is a goldmine of ideas. Ask them what they struggle with. What topics they love. What they wish someone would explain properly. 

Then, turn their answers into blog posts. Simple, right?
 

10. Keep a “WTF Ideas” list

Inspiration strikes at weird times. In the shower. On a walk. At 2am when you’re trying to sleep. 

So, have a place – Notes app, Notion, napkin, beer mat, whatever – where you jot down random ideas. Even the weird ones. Especially the weird ones. They might just turn into your best content. 

And there you have it. 10 ways to make sure you never run out of blog ideas again. 

Now, no more excuses. Go write something… 

But hey, if you’d rather focus on running your business instead of staring at a blank screen, we’ve got you covered. Drop us a message, and we’ll whip up the content for you – hell, we’ll even upload it straight to your website. No stress, no faff, just damn good content. Sound good? Let’s chat. 

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