Not using video yet? Your business might be missing out

Let’s clear something up – blogs, social posts, email marketing? Still absolutely brilliant. We write loads for our clients, and they deliver results. 

But here’s the thing: if you’re only relying on written content, you might be leaving a load of opportunity on the table. Video isn’t here to replace what’s working – it’s here to supercharge it. 

This isn’t a pivot. It’s a power-up. 

If you’ve already got a content strategy (or even a wobbly attempt at one), adding video could take it from decent to unstoppable. 

Not using video yet? Your business might be missing out 

1.People Are Wired for Video – Give Them What They Want 

Blogs are great for depth and authority. Social posts build presence. But video? Video grabs attention instantly and makes ideas easier to absorb. 

Your audience aren’t lazy – they’re busy. And sometimes, they’d rather watch a 60-second explanation than read a 600-word blog. 

That doesn’t mean ditch the blogs. It means pair them. Serve both the skimmers and the scrollers. 

2. It’s Not Either/Or – It’s Both

This isn’t about picking favourites. It’s about stacking formats. 

That one blog you spent ages writing? You can turn it into: 

A 60-second video summary
📹 Several short-form clips
📩 An email teaser
🧠 A discussion point on social 

You’re not creating more work – you’re creating more value from the work you’ve already done. 

3.Video Boosts the Visibility of Everything Else 

Platforms like LinkedIn, TikTok, and Instagram are prioritising video in their algorithms. That means if you post it, they’ll push it further. 

So when you turn your written content into a short video, you’re not changing the message – you’re just giving it more chance to be seen. 

4. Video Adds the ‘Human’ Bit Your Audience Craves

People trust people. Seeing your face, hearing your voice – it builds connection faster than text ever could (even really good text). It shows you’re real, relatable, and not just a logo with a caption. And in a world full of AI-generated fluff, showing up as you is a serious competitive edge.  

5. Social Platforms Are Screaming for Video

Seriously. Meta, TikTok, LinkedIn – they’re all doubling down on video. If you’re posting video content, you’re doing yourself a favour. More reach, more eyeballs, more chance to get noticed.
 

6. You Don’t Need Fancy Kit – Just a Bit of Courage

We’re not asking you to be a movie star. You don’t need to hire a videographer or build a studio. You already have what you need: 

✅ A phone
✅ A bit of natural light
✅ Something useful to say 

That’s enough to start.  

Messy, unpolished, real – that’s what performs best. That’s what connects 

Pro Tip – Add a cheap ring light and a lapel mic later if you fancy levelling up.  

Final Thoughts: It’s Time to Add Video to the Mix 

This isn’t about throwing your blogs in the bin or dumping your content strategy. It’s about levelling up. Giving your audience more ways to connect. And making the most of what you’re already doing. 

Start now. 

• Pick one customer question 

• Write 3 things you’d say about it 

• Record it in 90 seconds 

• Post it with a CTA 

• Repeat weekly 

Need help? Join us at our next workshop!  

If you’re still faffing, wondering where to start with video – or avoiding it completely because the thought of being on camera gives you the ick – this is for you. 

🎥 Learn to Make Simple, Effective Videos – Even if You Hate the Camera
No fancy gear. No awkward scripts. No pressure to be the next influencer. 

Just real, useful videos that actually connect with your audience (and yes, even if you think you’ve got a “face for radio”). 

👉 If you’re ready for clear direction, zero fluff, and practical steps you can use straight away – come join us on 11th July 2025 in Leamington. Sign up to our FDR now to receive all the info. 

Do You Struggle to Create Content to Generate Sales?

We’ve Created a FREE Online Marketing Plan…

Use our simple ideas generator to help you make better content, over and over again…

Learn More

Tags associated with this article