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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

@roisinduffyVA @roisinduffyva

@Spaghetti_Jo
Coffee and the FDR is how I start my Friday.
Do not engage until I have devoured both

Meschi Consultants @MeschiConsult

When it comes to the end of the week, there is no better way to start a Friday than with a run around the internet with Todd and Jo in the FDR. Just don't let them know I do it from the loo!

Kathryn Lynch-Smith @KikikatSmith

@Spaghetti_Jo
My inbox is full of rubbish newsletters that Im constantly deleting😬 My VIP inbox is for 1 thing only- THE DIGITAL ROUNDUP🤠I dont read a Newspaper or the news online, I just wait for Fridays, when this lands in my inbox- then I know ‘The weekend has landed’🤗

Spaghetti Blog

Tuesday 14th October 2025

What We Don’t Do (And Why That’s a Good Thing)

Thu 9th Oct 2025

Howdy. Let’s just say it straight: we’re not for everyone. And that’s exactly how we like it. 

At Spaghetti Agency, we believe in doing a few things really bloody well. Not pretending to do everything under the sun. So if you’re here expecting us to write press releases, schmooze journalists, or manage your influencer tantrums… you’re in the wrong rodeo.  

Here’s what we don’t do, and why we’ll happily point you elsewhere if you ask us to. 

What We Don’t Do (And Why That’s a Good Thing) 

Traditional PR and press office work 

We don’t do press releases. We don’t pitch stories to journalists. And we definitely don’t “circle back” with PR fluff. If you want media coverage, we can recommend someone fabulous, so ask if you want a referral.  

Media buying and planning 

TV, radio, billboards, newspaper ads… that world belongs to another agency. Probably one with a sofa in reception and a lot of charts. We don’t handle media spend or haggle with ad reps. But we do know a great agency who we can refer you to. 

Influencer marketing 

We love a good selfie, but managing influencers? Chasing content? Negotiating with agents? No thanks. We’re not your middleman for Instagram divas or TikTok toddlers. 

Cold calling or telesales 

If your marketing strategy starts with “dial 1,000 strangers,” we’re out. That’s not marketing. That’s masochism. 🤣  

Affiliate marketing management 

Tracking codes, commission tiers, partner agreements, spreadsheets from hell… not our circus. 

B2B lead gen via LinkedIn automation 

Bots pretending to be humans? Weird, spammy, and a bit gross. If you want meaningful leads, do the work. We hate it when people pretend to care.  

Multilingual marketing 

We speak fluent sarcasm and plain English. That’s it. For anything else, go find a translator who isn’t relying on Google Translate or an AI tool. We know a brilliant translations company who work with marketers, so shout if you need their info.  

Video production and editing (in-house) 

Yes, we offer video. No, we don’t shoot it ourselves. We white-label this with trusted partners who actually know how to hold a camera. You get brilliant video. We don’t pretend to be filmmakers. They live up to our high standards. 

So, what do we actually do? 

Glad you asked. We’re bloody brilliant at the stuff that works. The stuff that makes people stop, click, engage, and buy.

Here’s our jam: 

🔥 Content marketing 

We write blog posts that grip people and get results. Want proof? Check out our blog – it’s full of stories, advice, and the occasional feisty mic drop. 

📨 Email marketing 

Emails people actually want to read? Yep, we do that. Weekly, quirky, and never spammy. We handle the copy, design, and strategy – all done properly. 

📱 Social media content 

No recycled fluff. Just content that sounds like you, connects with your audience, and doesn’t make people scroll past. Check out our Social Media Packages for the goods. 

🔍 SEO done right 

We don’t do dodgy backlinks or black hat spammy stuff. We focus on great content, smart structure, and long-term wins. SEO that helps you show up in the right places for the right reasons. 

💸 PPC with purpose 

We run Meta and Google Ads with care and intention. Not just numbers and jargon. Real strategy. Real return.  

🧠 Consultancy and training 

Want to do it yourself but don’t know where to start? Our Goldmine programme and in-house training give you the know-how, fast. You’ll also get a big dollop of inspiration along the way. 

🎙 Podcast support and content repurposing 

We help you plan the chat, press record, and then turn that gold into short-form video clips, social posts, and engaging content. No podcast graveyards here. Just smart, snappy content that keeps working long after you’ve hung up the mic. 

🗣 Brand voice development 

We help you sound like yourself, only bolder, clearer, and way more interesting. Say goodbye to corporate jargon and hello to your real voice. 

Why does this matter? 

Pretending to do it all leads to chaos. That’s how you end up with one of those “we offer everything” agencies that deliver nothing properly. 

We’re not here to dabble. We’re here to do a few things incredibly well. That’s how we get results. That’s how we stay honest. That’s how we build long-term relationships with clients who love us. 

If we can’t help, we’ll say so. If someone else is better for the job, we’ll tell you. That’s not bad business. That’s real business. 

Sound like your kind of agency? 

If you want: 

  • Content that converts 
  • Ads that work 
  • Emails that actually get opened 
  • Strategy that makes sense 
  • And an agency that tells it like it is… 

Then you’re in the right place. Pick your path here: 

Or just get in touch and let’s have a chat. 

 

We don’t do everything. And that’s exactly why what we do works so bloody well. Because honesty isn’t just a buzzword. It’s the Spaghetti way. 


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