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Buying Followers On Social Media Sums Up Everything That’s Wrong With Social Media Right Now
Social media is an online channel and that means it’s digital!
It’s digital which means it has data.
And data is trackable.
“Yay – trackable, accountable marketing!”
But the problem is: People are tracking the wrong data and that’s giving the wrong focus for social media ROI (Return On Investment). It’s easy to think that more followers means better social media. Everything’s going well, right?
Sorry, but no.
More followers and fans DO NOT mean your social media is working for you. This sums up everything that’s wrong with social right now.
Buy 1000 followers for $10!
Did you know it’s as easy and cheap as that? Wow, that’s some metrics right there.
But let’s break it down for you though…
1,000 followers is a lot of followers and if you’ve built them up for real then you’re going to get some great comments, shares and interaction from those.
But when was the last time you liked an Instagram account, followed a Twitter account or started seeing posts from a Facebook page because someone asked you to do it? When did you ever like a Page or follow a Twitter account without actually wanting to?
Not much, I’m guessing.
So who the heck is liking and following these social media accounts who you pay a few dollars for?
Fake social media accounts!
They’re not just fake accounts – they’re vanity metric indicators! Because if you buy followers and fans them then you’re clearly more bothered about how many people ‘see’ your content than how many interact with it.
These fake accounts are created and used in click farms, which use low paid workers, often in developing countries, to generate numbers.
… And that’s what’s wrong with buying social media fans and followers – IT’S NOT REAL!
It’s not about how many potentially see it, how many follow your story, or how possible your reach is. Social media has ALWAYS been about the conversations you have.
You’ll have no conversations with fake fans or followers.
It’ll just make your metrics look good to those who don’t know better.
Stop chasing clicks and metrics and start chasing conversation. EVERYTHING in business starts from a little conversation; fake fans give none of that!
That’s what’s wrong with social media… Businesses are all in to for what they can get from it and not for what they can give to it.
Give and then receive… It’s something we’ve been taught about people since childhood and social media is all about people – it’s just humans taking to humans.
Stop worrying about how many followers and shares you have
… start worrying about how you’ll make people talk or how you’ll make them notice you. That’s what social media for business is good for!
Create content that people want to read, talk about, and share. And talk to people you’re genuinely interested in.
Stop chasing numbers, and start chasing conversations – that’s where the true power of social media lies!
What do you think? Do numbers matter? Do they matter to you? Do you think someone is more believable or more authoritative if they have a bigger following? Let me know in the comments.
Tags associated with this articleROI Social Media
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