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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

@roisinduffyVA @roisinduffyva

@Spaghetti_Jo
Coffee and the FDR is how I start my Friday.
Do not engage until I have devoured both

Meschi Consultants @MeschiConsult

When it comes to the end of the week, there is no better way to start a Friday than with a run around the internet with Todd and Jo in the FDR. Just don't let them know I do it from the loo!

Kathryn Lynch-Smith @KikikatSmith

@Spaghetti_Jo
My inbox is full of rubbish newsletters that Im constantly deleting😬 My VIP inbox is for 1 thing only- THE DIGITAL ROUNDUP🤠I dont read a Newspaper or the news online, I just wait for Fridays, when this lands in my inbox- then I know ‘The weekend has landed’🤗

Spaghetti Blog

Monday 23rd March 2026

Case Study: How Birmingham Glass Went from Marketing Frustration to Lead Overload

Thu 18th Sep 2025
By admin

When Birmingham Glass first approached Spaghetti Agency, they had a serious problem: their website wasn’t even indexing on Google. No indexing means no visibility, and no visibility means zero organic traffic. And the worst part? It was down to a simple fix that their previous agency had completely overlooked. We sorted that issue in no time, and as soon as their website started showing up in search results, the leads followed. But that was just the start.

The Bigger Issue: A Failing Marketing Strategy

After seeing the instant impact of our SEO magic, Birmingham Glass opened up about another problem – they were fed up with their existing marketing agency. Their website copy wasn’t cutting it, their Google Ads weren’t delivering, and they knew they could be getting better results. So, they handed over the reins.

The Spaghetti Agency Makeover

We didn’t just tweak things – we transformed their entire marketing strategy. Here’s what we did:

✔ Revamped their website copy – Making it clear, engaging, and conversion-focused.

✔ Overhauled their Google Ads strategy – Turning wasted budget into high-quality leads.

✔ Launched two brand-new websites – With a fresh, modern, and fully optimised online presence.

✔ Created monthly content – Blogs, case studies, and emails to keep them top of mind.

The Results? Game-Changing.

The impact has been nothing short of incredible. Their Google Ads account is so effective that we’ve had to dial it down just to manage the flood of leads. Their website is now a powerhouse for conversions, and their monthly content keeps them front and centre in their industry.

What Birmingham Glass Had to Say

Their words? “Easy to speak to and quick to react. Able to interpret my day dream ideas and turn them into marketing reality.”

The Takeaway

Sometimes, all it takes is a team that actually knows what they’re doing. From a website that didn’t even show up on Google to an unstoppable marketing machine – Birmingham Glass has seen the difference that real strategy (and a bit of Spaghetti magic) can make.

👉 Need a marketing transformation? Let’s chat.


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