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Friday Digital Roundup

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Spaghetti Blog

Tuesday 21st May 2024

Everything You Need To Know About Instagram’s New App: Threads

Marketing, social media marketing

Unless you’ve been living under a rock, or you couldn’t care less about social media, you’ll know that Meta, the parent company of Facebook and Instagram, recently introduced a new player in the social media game, and it’s called Threads.  

Threads is gaining popularity like crazy – with the app managing to attract a whopping five million sign-ups within the first four hours of its release. And as I write this, it has over 100 million users already, making it the fastest-growing app ever… 

 So, what’s the deal with Threads? How does it work, and is it easy to get an account? Here’s everything you need to know about this app that some people are already hyping up as the ‘Twitter killer’ (sorry, Elon). Or X, as it’s now known.  

(Yeah right, some of the older members of Team Spag are still calling sweets Opal Fruits, face cream Oil of Ulay, and snack bars Marathon bars.) 


Whats Threads and how does it work?

Instagram’s Threads is a text-based conversation app that officially launched on July 5, 2023. Previously known as Project 92, and Barcelona, Meta have been working on the app for a while, but it seems that Elon announcing the number of views allowed per day tipped them over the edge, and they released it to the public!  

At first glance, the Threads experience is a lot like Twitter, as both platforms offer text-based posts that allow users to follow what’s happening in the world and start their own conversations.  

Threads offers photos and videos up to 5 minutes long. 


How do I sign up to Threads? 

Well, it’s very easy. Almost too easy. Because Threads is a part of the Meta family of social media networks, the sign-up process is seamless. All you’ve gotta do is… 

Download the app 

Head to the Apple App store (or Google Play Store if you’re on Android – no judgement) and search for Threads to download and install the app – it’s free! 

Create your account 

Threads is linked to your existing Instagram account, so unlike other apps you don’t need to sign up from scratch. This is particularly great because your username is already saved for you – no need to be thinking of usernames… We’re by the way. 

Fill out your profile 

Next you’ll see the profile screen – you can either enter new details or import your existing Instagram bio. So easy! 

Choose your privacy settings 

On this screen, you’ll select from two privacy options. 

Public: anyone on or off Threads can see, share, and interact with your content. 

Private: Only your approved followers can interact with your content.  

Import the accounts you already follow 

Because Threads is linked with your Instagram, you can auto-follow the accounts you currently follow on Instagram. 


What do you need to know about Threads? 

Your audience is already there 

Threads crossed the 100 million user mark less than a week after its launch, making it the fastest-growing app in history. Chances are that your audience is among the millions of new users flooding the gates, so don’t miss an opportunity to meet them where they are. 

You can write your heart out  

Each thread can be up to 500 characters long – that’s almost double Twitter’s 280-character limit! 

Longer posts make it easy to express a complete thought or tell more detailed stories without making your followers dig through multiple posts to get all the information.  

It’s easy to interact with others 

Interacting with other users on Threads is dead quick and easy, and if you use Instagram, you’ll already know most of the icons. 

A heart to like the post 

A quote bubble to reply directly to the thread 

A repost button – tapping this allows you to either repost the thread directly to your profile or quote the thread while adding your own thoughts 

A paper aeroplane to share the post on another platform. Tap this to add the thread to your Instagram story or feed, copy the link, or share to Twitter (odd…). 

There are no ads!

(At the moment.) 


Who’s killing it on Threads already? 

With a lot of celebrities and brands flocking to Threads, it’s been fun to see which ones are taking a more “professional” stance, and which are just leaving their social team to it. Here are a couple of our faves: 



Have you signed up for Threads? Or does social media stress you out too much? If you’re looking for someone to handle it for you, get in touch. We might be able to help! 


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