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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

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Spaghetti Blog

Thursday 2nd July 2020

Social Media Is Like A Box Of Chocolates…

Mon 23rd Nov 2015
By Todd
Marketing, Social Media

I’ve been running social media campaigns non-stop now for almost five years.


The things that have happened to me and my clients have been weird, wonderful, and amazing.


They could fill a book… in fact, they are – and you can buy it one day.


But with any social media marketing comes the obvious questions:


  • What’s the point?
  • What’s the Return On Investment (ROI) for that?
  • Can a tweet help me sell my stuff?
  • How much money can I make from social media?


I’ve blogged before about social media ROI.


The thing is – I don’t think you can truly measure it… but that’s OK.


It’s OK because if you could, then you’d be trying to get specific things from it.


Specific pre-determined outcomes…


Social Media Is Like A Box Of Chocolates...

Social Media Is Like A Box Of Chocolates…

But social media is like a box of chocolates – you never know what you’re gonna get!


That’s not a bad thing, you know.


In life it’s all to easy to think you’ve got it nailed.


It’s very simple to kid yourself into thinking that you know what your business needs and keep your mind and eyes closed.


But opportunity doesn’t just knock anymore…


It tweets, posts, comments, retweets, re-pins, favourites, likes, +1s and double taps.


Social media gets me and my clients into all sorts of conversations that we didn’t plan to get into.


But that’s good.


That’s good because it’s out of the box and it’s not something from our point of view or our closed mind.


I have Autism. I see the world slightly differently from most people.


I hang around with quite a few people who are on the Autism Spectrum too!


We see stuff you don’t, and you see stuff that we don’t.


Different points of view and looking at things – including your business – differently are a good thing.


I’ve had more from social media in unexpected conversations than anything else


I met Jo on Twitter over four years ago.


We worked on community projects together (started by Twitter, Facebook and blogging).


We never intended to make those community projects happen.


We never intended to meet.


And we certainly never intended to fall in love… it just kinda happened!


Social media opens up the avenues to new things and Spaghetti Agency, this very blog and everything you’re reading now, is a result of social media and the amazing opportunities that you get when you have faith that it works.


Blind faith: a business lesson too far?


Blind faith shouldn’t be something that you employ all the time in your business, right?


You should plan! And I’m not for one moment suggesting that you don’t.


We plan strategies within social media for our clients.


But… you have to have faith in social media, blind faith, because it’s not always obvious why it works for your business.


Keep that blind faith and add it to your strategy and your stats and analytics… (Stats keep you sane!)


But remember this…


The best things I’ve had from social media, the really cool things, the fun things, the money-making things, have been from totally out-of-the-blue conversations, connections and interactions with people online.


Track, measure, and make sure you keep an eye on the prize… but don’t just focus on ROI and money… social media is way more than that.


Social media has changed my life and created my business… I didn’t plan for that but I wouldn’t change it, either!

Tags associated with this article

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4 comments on this article

  • Geraldine at 17:46pm on November 23rd 2015

    Ha, the ‘a’ appeared in front of my very eyes!

    Great post & very true. One of the most exciting parts about social media is not knowing where those conversations, comments or connections will lead.

    I’m not in the market for a new partner but I’ve definitely met some fab people through SM (yourself & Jo included!). Chances are that our paths may never have crossed without it. I’ve also found out about local events like the TEDx Leamington, which would otherwise have escaped me by. Finger on the pulse & all that…

    1. Todd at 17:51pm on November 23rd 2015


      It’s not all about pie graphs and investments.

      Social media has been so much more for our business. We met all our team through it and we found events, networking and companies to work with that have made us stronger.

      (I spotted the typo sooner than you – I win!)

      1. Geraldine at 16:00pm on November 24th 2015

        Hmm, jury’s out on that one!

        Thank goodness for post-publishing editing. Good old WordPress.

        1. Todd at 16:17pm on November 24th 2015

          I’d be in trouble without it! 😉

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