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Wednesday 24th July 2024

The Essential Guide to Content Marketing Pricing

Content, content creation, Costs, Digital marketing, Price

Content marketing isn’t just a buzzword, it’s the lifeblood of today’s digitally-savvy businesses. The potential rewards? Increased brand awareness, boosted conversions, and an uplift in revenue – all through the magic of user-friendly content that truly resonates. 

Yet, as you’re no doubt aware, all this doesn’t come free of charge. The investment for content marketing can swing quite broadly depending on what you need. The type of content you want, the magnitude of the work you’re aiming for, and who you’re talking to can mean that there are huge variations in cost. Also if you’re using a London agency they’ll probably add a zero. ?  

If you’re finding yourself in the labyrinth of content marketing agency prices, wondering which turns to take, you’re in the right place. In this guide, we’ll look at the factors that contribute to the pricing puzzle and help you think about the kind of agency that would be a perfect fit for your business, all without a hint of bias. 

We’re going to give you some clarity on content marketing pricing, so you can make informed decisions that could support your business growth. So, sit back, grab a cuppa, and let’s dive into the essential guide to content marketing pricing, your compass to navigating this captivating landscape. 

So, what factors feed into content marketing agency prices – and how can you find an agency that’s right for you? 

 

The Essential Guide to Content Marketing Pricing 

There are a few things you can consider when you look for agencies and whether they’d be a suitable match for you and your budget:  

What’s content worth to you?  

Let’s get down to the nitty-gritty – how much is content truly worth to you?  

Start by taking a good look at your company’s needs and the state of your marketing budget. Have a heart-to-heart with yourself about what kind of marketing you’re after. Are you a roll-up-your-sleeves, do-it-yourself kind of business, keen on keeping your content marketing in-house? Or are you considering loosening the purse strings a bit to bring in the pros, a content marketing agency to guide your business to new heights?  

When we chat with our clients, we don’t beat around the bush. We’re straight-shooters, and here’s the truth: choosing the budget option, a content marketing strategy purely focused on keywords, might seem tempting. It could send your SEO soaring quicker than a skateboard downhill, but when it comes to closing deals and ringing the sales bell, it’s as useful as a chocolate teapot. Sure, you’ll see a stampede of traffic courtesy of search engines, but without the right content, it will remain just that – traffic, window shoppers with no intent to buy. 

Investing a bit more in your content can change this. By parting with a couple more quid, you can craft compelling content that turns passing traffic into paying customers and boosts your revenue. It’s all about getting your priorities right and making wise investments that pay you back. 

Agency age, reputation, and size  

An agency that’s made it through the teething phase of its first five years, managed to flourish, and has established a good name for itself, will understandably tend to charge more than a recently graduated freelancer just stepping out into the world of content marketing.  

With established content marketing agencies, you’re not just paying for their services; you’re also investing in their proven skills, accumulated experience, and the higher overheads that come with running a mature business. These agencies have proved themselves. They’ve made mistakes, learned from them, and fine-tuned their processes. And the wisdom they’ve gathered along the journey is what they’ll be bringing to the table when they work with you.  

This isn’t to say that seasoned agencies are only about sky-high fees, or that newer, less-experienced ones are all about bargain-basement prices. It’s just an indication of the general price distinction that often exists between the two. Choosing to work with a well-established agency means that you’re likely to receive high-quality work. However, the flip side is that you may need to set aside more of your budget to invest into their services. 

How much support you need 

Let’s talk about support, specifically how much you need from a content marketing agency.  

Do you already have a robust marketing strategy, clear branding guidelines, a defined tone of voice, embedded vision and values, and a well-researched set of customer personas? Or are you starting from scratch, hoping to get some support with these? 

Maybe you have a dedicated team member like a Marketing Manager or Exec, who can manage some aspects of marketing, like sending out blog updates to your email subscribers. Alternatively, you might be on the lookout for an agency that can take the lead on most, if not all, aspects of your content marketing efforts. 

Content marketing agencies offer a wide range of support levels, often tailoring their services to meet your specific needs. However, it’s a universal truth that the more assistance you need, the higher your monthly invoice is likely to be. That’s why you need to work out what you need and what you can do in-house. This will help you strike a balance between getting the support you need and staying within budget. 

Complexity of topics 

Different agencies may niche or specialise in different areas. For instance, some may be well-versed in a specific industry, having accrued heaps of experience in that particular area. This industry know-how allows them to hit the ground running without much need for additional research, saving both time and money. 

In contrast, some agencies have a broader focus and handle a range of industries. However, when it comes to complex, intricate topics – particularly those rooted in the sciences or legal topics – these agencies may charge a bit more. That’s because to make sure their content writers can confidently navigate these topics, they’ll need to invest a fair chunk of time into in-depth research. They’ll have to thoroughly understand the subject matter, enabling them to speak about it with authority in the content they craft. This also might mean they’re working with your competitors, so that’s something to ask when you speak. 

 So, when choosing a content marketing agency, it’s important to consider the complexity of your topics and match it with the agency’s specialisation, or choose to go for a generalist agency. An excellent fit can save time, money, and ensure that your content hits the mark every time. 

Length of contract 

Like most businesses, content marketing agencies appreciate a bit of predictability. Knowing they have a steady stream of work helps them plan for the future and guarantees a certain level of security. 

That said, at Spaghetti Agency like to do things a bit differently. We’re not fans of convoluted contracts or long-term tie-ins. Instead, we believe in the quality of our work and the relationships we build, so we’re confident that you’ll stick around until you’re ready to take the work in-house. We prefer to build relationships based on trust and results, not legal jargon and signatures. 

 All we ask is that you commit for a period long enough to give our content marketing strategy a proper chance to work its magic. As for what constitutes ‘long enough’, that’s something we’re more than happy to discuss when we get into the nitty-gritty of working together. In short, we’re all about flexibility and finding what works best for both parties. 

Deliverables 

Lastly, let’s talk about deliverables – essentially, what you’re getting for your money. 

It’s crucial to have crystal clear understanding of what an agency will offer before you decide to work with them. If you’re left scratching your head because they’re being vague about what they’ll provide, it’s probably a good idea to look elsewhere. You want to be on the same page with an agency that’s transparent about their services and how they align with your expectations. 

Higher levels of investment usually come with a few extra bells and whistles, like detailed reporting and regular touchpoints to make sure everything’s going swimmingly. A clear understanding of deliverables ensures you know exactly what you’re getting, and it helps you gauge if you’re receiving good value for your investment. 

Methods 

Cheap digital marketing prices often means the agency follows a marketing method that fits all of their customers. In particular, AI copywriting is on the increase and can be used to churn out content quickly. But if you go down this route, you’d be on a production line, and there’s little opportunity for bespoke work that includes your own opinions, or conversations with the agency directors. That doesn’t lead to the kind of return you’d want, which is why we recommend you choose an agency that values a personalised approach. Clearly, a custom package will cost more.  

The variables we’ve outlined above mean that there’s certainly going to be a suitable agency for most clients, so you need to find the right one for you. If you’re local to us feel free to check out our blog on the Best Digital Marketing Agencies in Warwickshire.  

Also bear in mind that your needs will almost certainly change as your grow your business. You may start off with cheap and cheerful and move on to something more bespoke in future.  

At Spaghetti Agency we’ll never claim to be the cheapest option because we use real, talented team members and we run what we like to think is a pretty professional (but fun) company.  

If you’re looking to find a new digital marketing agency and you’d like to know whether we might be a good fit for each other, get in touch for a chat.  


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