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The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

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Spaghetti Blog

Wednesday 19th June 2024

Turn your Blog into Netflix for Your Customers’ Questions

#ToddsTips, Blog, Blogging, Blogs, Todds Tips

Please note that Todd is no longer a part of the 4N networking group, but wishes them the very best. 

Turn your Blog into Netflix for Your Customers’ Questions

You can be forgiven for thinking that when you publish a blog it’s purely to get loads of traffic and create leads for your business.

But don’t forget – that blog lives on your website for a very long time.

What I like to do is create blog content around the simple common questions that I’m often asked. I’ve shared this tip in #ToddsTips.

The reason I do that is because I’ll inevitably be asked that question again and then I’ll say, “I’ve written a blog on that”.

How many times do you get asked the same questions and you find yourself explaining it repeatedly? It’s the reason I create content like this.

You can just share the link to your blog or your video to the people that are asking you the questions. It’s likely to happen many more times in the future, so create the content now.

The bonus of that is if you’re promoting your content through social media, email, and on your blog, you’re constantly going to send people to these blogs over time, too.

Create content that people are looking for on Google but definitely create content around the very simple basic questions that people are asking you, too.

I’ve lost count of the number of times I’ve shared a blog about how to grow a 4Networking group. I’m often asked:

“What are the tips on growing a really great group like yours, Todd?”

“I’ve got a blog on that”, I say.

What content can you create in your business to do that with? What catalogue can you build?

Build a Netflix for your business! Help your current customers and your future customers. It makes you look like an authority and it saves you a shed load of time.

I hope that helps.

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