What Are ChatGPT and Other AI Search Tools Saying About Your Business?

We all know the way people find businesses, products, and services has changed.  

For many years, “Google it” has been the go-to term.  

I’m not sure what the new one is yet. Do we “ChatGPT it”? “AI it”? Either way, you know what’s happening. People are moving towards using AI to do their research rather than Google.  

And if you’ve got a business, this should be on your radar – because your digital marketing strategy needs to keep up. 

But this isn’t just a straight swap. It’s not simply a case of being found on AI instead of Google. What this actually means is that your potential clients are going to do more research, a lot quicker than they ever could with Google.  

The way people find your business has changed fundamentally. 

It’s now so easy to ask AI for recommendations on products, services, and businesses that more people will use it to find things than ever used Google before. Google had really archaic things like pages you had to actually skim or read!  

So it’s now more important than ever that: 

• What your business says it does online is correct. 

• What other people say about you is positive. 

• What you put out on social media is accurate, searchable, and gets engagement. 

What ChatGPT and its Large Language Model friends say about your business really matters. The good news is that you can actually influence it. 

What Are ChatGPT and Other AI Search Tools Saying About Your Business? 

Put it on your website 

If you do something in your business but it’s not written on your website, there’s a high chance AI search tools won’t know you do it. This is where solid copywriting earns its keep. 

Take that further: if you do something but it’s not written anywhere online, you could argue you don’t actually do it. Because the way people find you now relies on AI knowing you do it. If AI doesn’t know, they won’t find you. And if they can’t find you, eventually you’ll stop doing it altogether. 

Here’s a good example. You’re booking a hotel. It’s really important to you that it has Wi-Fi, but more importantly, an EV charger, because you’ve just driven 400 miles (and we all know an EV can’t go much further than that). So you go to ChatGPT and ask for hotels in Manchester with an EV charger and WiFi. 

Most hotels have WiFi. But do they all have EV chargers? Absolutely not. And plenty of hotels that do have EV chargers have never mentioned it anywhere on their website. In this example, they simply wouldn’t be found by AI. 

So, ask yourself: what’s the important thing you do? Is it your pricing? A particular service? The way you deliver something? A specific product? What do you offer that your competitors don’t?  Making sure these things are listed on your website, your Google Business Profile, and your LinkedIn is now more important than it’s ever been. 

Make your reviews work harder 

Something you can’t influence is what people say about you. Or can you? 

A Google review that says you’re “amazing and brilliant and wonderful to work with” is actually not that useful. What you really want is a review that recommends a specific service, explains what was excellent about it, and says exactly why. 

A unique Google review, LinkedIn testimonial, or social media comment needs to mention the very things people would search for. Take a restaurant as an example: 

• Bad review (for AI purposes): “The food was really great.” 

• Good review: “Best selection of hot and cold tapas I’ve had in Leamington Spa” or “Best burgers in Manchester. Vegan burgers also available. Enjoyed the friendly service and the air conditioning was welcome.” 

You want people to put into their reviews exactly what they had, the specific things they enjoyed, and why.  

That makes the reviews genuinely useful to read, but it also means that when AI goes out searching, it can find those keywords and present them when people search for what your business does. 

Social media is now indexed by AI 

This is a more recent shift, and it’s a big one. 

For years, Google wasn’t allowed access to most social media content. Facebook posts, Twitter posts, you name it, social platforms were pretty much gated.  

But this has all changed with AI. 

Because of the sheer number of people using AI and the way they use it, social media channels have realised they’ll miss out on a huge amount of traffic if they don’t open up to AI indexing.  

So now tools like ChatGPT and Google Gemini can index social media posts, and they’re using what you post, and what people say about you on social media, to decide whether or not to recommend you. 

So, what can you do? 

• Post more frequently about what you actually do. 

• Don’t just post about the office dog and an occasional birthday cake. 

For years, social media experts and trainers have encouraged businesses to post about their people to drive engagement. That still matters. Faces are really important.  

But if your social feed is wall-to-wall team content and zero service-related posts, AI is going to have absolutely no idea what you actually do, and that will damage how you’re found. 

Tools like Reddit, Google, and platforms like Yelp are also now a major factor in AI search results. AI wants to search multiple places to get a proper 360-degree view of who you are. Getting reviews, winning awards, earning press coverage, and maintaining good social media are all now a really important part of being found online. It’s all part of a wider consultancy conversation we’re having with clients right now. 

So, what are the AI LLMs actually saying about you? 

Have you even thought to check? Well, here’s the thing: you can do it right now. 

Open a fresh conversation in Gemini, Claude, Chat GPT, or your choice of language model. (Or Grok if you really must.) 

Tell it to ignore everything it knows about you, clear any bias from previous chats, and then ask it what it thinks about your business.  

Type in your business name and ask: 

• What’s this business’s reputation like? 

• What services do they provide? 

• Would they be good at this particular thing? 

• Are their products well regarded? 

Then open a completely separate chat, start fresh again, and this time ask for something like “the top 10 digital marketing agencies in Warwickshire” (or whatever your category and area is). See if you come up. If you don’t, ask it why you didn’t. 

You’ll learn a huge amount about your business by doing this. And more importantly, you’ll know exactly what to fix. 

Want to get ahead of the AI curve? Get in touch with Spaghetti Agency today and let’s make sure AI is saying the right things about your business. 

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