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Why Facebook ‘Gets It’ – And What You Can Learn About Overwhelm…
Facebook recently updated their timeline and the algorithm behind it.
I’m not going to go into that here, but effectively they’ve put a stop to organic reach (free posting) from Business Pages.
Why? Well, let’s be honest it’s largely down to money! At the end of the day Facebook is a business. Business Pages now all need financial investment or they’ll just about cling onto the final few people who still see them.
But it’s also because Facebook get it.
The internet got busy. Google is becoming useless. Social media is overwhelming.
Facebook understand that we, the user, can only cope with a finite number of content and messages.
Facebook get it. Do you?
Every day you’re inundated with messages. Away from social media you’re still receiving millions of messages.
But let’s look at the issue Facebook have. I run a group on Facebook. It’s one of over 650 Million groups on Facebook. That group alone can have up to 5,000 posts a month.
Seriously. That’s 166 messages a day. In one group. Out of 650 million!
OVERWHELMING isn’t it?
Facebook know this. They know that if you’re in 10 Groups on Facebook then you don’t actually wants 1,660 posts a day from them to add to your friends AND all the Pages you Like!
They know you’d be overwhelmed trying to keep up with all that content, and they created Timeline to help fix this. To stop the overwhelm. To keep you on Facebook!
So lets turn it around on you…
What are you putting out online? What are you publishing – and how on Earth is it going to impact on the potential 300, 400, 500 posts that someone will see on Facebook alone?
How will you show up and stand out on the potential 3 – 400 posts on Instagram, the unlimited posts on Twitter, and the phenomenal number of results a Google search shows up?
You need to start focusing on this, because the online world is busier than ever and only Facebook and a few of the other social media channels seem to understand this.
Businesses seem to forget it all together.
All this online marketing is becoming useless.
Online, social media – it’s becoming unusable!
Your one post a week, your automated drivel, and your lack of promotion on Facebook are about as much use as a blue T-Shirt in Mark Zuckerberg’s wardrobe!
The ways most businesses are using social media and online marketing are well and truly over, and our great content is in danger too.
Standing out is now way more important than showing up
Finding or growing communities you can make an impact on is now now powerful than growing a large following, especially on Facebook where you have to pay to reach the audience you grew.
Some things you need to think about:
- So what? Do this test to every single thing you put on the internet. Ask yourself “So what?”, because everyone else will.
- Why? Why would anyone bother clicking on your link or commenting on your post or watching your video?
- What? What are you adding and why is it different to what anyone else is adding in your circle, community, or tribe.
- Where? Where are you adding value? Where could you make more impact? Where should you be showing up and getting involved in conversation and sharing your thoughts, vision and content?
Welcome to overwhelm point. Which route are you going to take?
Marketing is all about changing with the times and social media can be harsh. It’s constantly evolving and changing.
If you’re still doing the same stuff you did last year then you’ve already lost.
Adding value and showing up doesn’t work if it’s the same old value in the wrong place.
It’s time to really ask yourself what you’re doing online and take a look at what Facebook are doing with their platform.
If they’re worried people aren’t consuming content and they’re seeing ad revenue drop, then you should be looking to improve your online content too.
- Do video! But do it well and do it differently and consistently in the right place.
- Create a blog for your website, but don’t do what everyone else is doing and don’t expect it to go viral or rank on Google.
- Use social media, but don’t just add connections on LinkedIn and post a few photos on Instagram and expect that to increase sales.
We’re overwhelmed! What are you going to do about it? How is your content better, and why should we choose you?
So what? Ask yourself that… it’ll really make you think.
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