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Why Your Local Business Needs To Get Facebook Verified (And How To Do It Quickly)
Facebook for business has been a real arse over the last few years, hasn’t it?!
Diminishing reach and paying to play were not mentioned when we signed up to it!
But hey, it’s free, so what do you expect?
But what about this? A new (free) option for Facebook that will help small businesses.
We recently verified our Business Page and now we have a sexy ‘tick’ next to our brand – nice!
So how do you verify your small business on Facebook?
Well (unusually for Facebook) it’s actually really simple!
Log in as your page and click settings from the top right:
Then click on the ‘Page Verification’ from the right (it’s the third one down):
Then click ‘Verify this Page’ and follow the steps.
You’ll need to supply a phone number which Facebook will call you on (using an automated call) and give you a PIN. Then you simply add that PIN into the screen presented to you and “voila!”
What if it doesn’t work…?
I’ve heard from some business owners who said they were unable to verify their Page and I’m certain after testing a few of my clients’ Pages that this will be down to a one or more of the following reasons:
1) (The most obvious one) your address is not on your Facebook Page
2) The address on your Facebook Page doesn’t match the one on your website
3) Your phone number is not on your Facebook Page
4) The phone number on your Facebook Page doesn’t match your website
5) Another reason could be that your Page is not listed as a local business. To change this go to About>Page Info>Category and change one of the categories to ‘Local Business’.
This isn’t from Facebook… this is from some minor tinkering – but it makes sense to me.
When you verify a Google Business Page you have to get these things right, and I would think Facebook will have this in place.
All Facebook are asking for is a phone number and an address and it makes sense that they will check this elsewhere too.
Why should you verify your Business Page?
This is a great move by Facebook. It’s sorts out the ‘mess’ on their platform.
Tidy up old Pages
Too many businesses have old Pages and listings that are not correct or dormant.
Pubs are one of the main reason for this, with owners coming and going, and I’ve fixed a few restaurant Pages in the past!
Find the ‘right’ Page
This will make sure that the businesses you come across on Facebook will be the right ones and it will also help business owners tidy up messy listings by verifying the right one.
Correct those incorrect check-ins?
You may have incorrect listing thanks to old check-ins created by your guests.
I think (and hope) this will make sure that future guests will check-in to the right one and thus tell all their friends where they are… with the right Page linked.
Having a tick next to your business name makes it obvious which one is for checking in to.
Verification Brings Authority!
I also think that this will help you get found. Facebook have said that verified Pages will appear higher up the listings.
Although this is only for searches for your specific business I do think there’s some argument for verifying your Page just in case this means higher ranking for your niche or genre in your area too.
I’d also wager a bet that this will help your ranking outside of Facebook too as Google now ranks listings on Facebook. Making your Page official will be seen as A Good Thing by those Google bots!
My advice is get your website and Facebook address and phone numbers synched.
I’m certain this will make it simple to verify your Page and it’s a good tactic for SEO.
Google will look across all sites for what they call ‘Citation flow’ which helps you rank locally if your details match up across lots of platforms.
Let me know how you get on, and if you need help tidying up old Pages I have some neat tips for that too!
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