Copywriting

More info

Social Media

More info

Marketing

More info

Workshops

More info

Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

I didn't receive the Roundup. The Roundup comes on Friday. Therefore it can't be Friday.

Geraldine Jones @EWC_wordsmith

No digital round-up this week?! My breakfast just wasn't the same without it :(

Helen Taylor @HelenTPermCos

It's the only way to start your weekend and end the week! Miss it, miss out!

Spaghetti Blog

Sunday 22nd April 2018

Why You’re Wrong About Not Needing a Proofreader

Tue 4th Apr 2017
By Jo

We’re pretty passionate about creating content here at Spaghetti Agency. There are plenty of blogs about why creating content helps to grow a business right here but the fact is, you must create content.

But the problem with that is… what if you’re illiterate, like me?

I don’t know if you know how Spaghetti Agency came about, but it was actually because I couldn’t string a sentence together on Twitter without a typo! Jo noticed me because of this, corrected my grammar constantly (for a laugh), and now we’re running the ranch and are much head over heels in love, too! (Aww).

The fact is: your content gotta read proper! Or something. You have to use the right your/you’re and your message has to be conveyed properly or you WILL lose credibility and custom.

So this week it’s over to our resident grammar-nazi and the co-founder of Spaghetti Agency, Jo Ciriani. She’s been running Jo’s Correctional Facility for years, and she doesn’t take too kindly to poor wording.

So let’s head over to the Correctional Facility right now for this week’s blog…

 

Why You’re Wrong About Not Needing a Proofreader

What is proofreading?

Proofreading is simply ensuring that your text is clear, correct, concise, complete, and consistent.

Everyone makes mistakes and typos. As you may know, proofreading is reading text to detect errors. As a proofreader it’s my job to read what you write, and check to make sure it’s consistent. I make sure the text is accurate, spot things that other people don’t notice, and fix any problems.

It sounds easy doesn’t it? Surely you could just ask your partner/cousin/dog to do it?

Well, no, I don’t believe that’s the case.

Although often thought of as grammar geeks and word nerds, what proofreaders do is actually important, and I’d like to explain why:

When I proofread your work, I check your grammar, spelling, and meaning, to help you clearly communicate your ideas to your audience. It’s actually a lot more than a quick read through with spellcheck.

That’s why I strongly suggest you avoid relying on computer-based spelling and grammar checks, or asking your dog for help.

Consider this: As far as spellcheck is concerned, their is knot any thing wrung with this cent tents.

 

Why do you need a proofreader?

 

Why do businesses use proofreaders?

Research shows that individuals are less likely to trust and engage with a business that makes spelling or grammatical mistakes.

Why? It’s a matter of professionalism. A good business carefully manages its appearance, and copy is part of the business’ public face. If it isn’t polished, it leaves a bad impression, like getting your numbers wrong or wearing slippers to a meeting.

If you’re still not convinced, consider a high-profile typo in a cookery book. The phrase “freshly ground black people”, which should have been “freshly ground black pepper”, led to all 7,000 copies being destroyed at huge cost. Oops.

 

What sort of documents do proofreaders check?

Proofreaders are here to help you with anything you’re not sure of. A client once asked me to check some short text for her, which I did. She later revealed that she’d had the phrase tattooed on her arm!

Tattoos aside, we also help with:

  • Pull-up banners
  • Marketing brochures
  • Leaflets
  • Emails
  • Blogs
  • Websites
  • Books
  • Articles
  • Magazines
  • Adverts
  • Reports
  • Tenders
  • Case studies

… and anything else that uses the written word.

Don’t spend your cash on a pull-up banner and put it up at a business expo only to find a glaring error later on.

(It’s been done so many times and it’s a huge waste.)

 

Why should you use me to check your work?

 

  1. As a proofreader, I’m not emotionally attached to your work. I haven’t spent hours writing your content and toying with its syntax and structure. I start with no preconceptions and stay impartial, so I can focus on helping your readers understand you.
  1. When I work, I’m focused on one thing: proofreading! You, on the other hand, have a job, and therefore probably have a long list of other tasks that you should be doing. It’s easy to be distracted. Especially if you have a Facebook addiction.
  1. You may have a strong command of the English language and you may be rightly confident in your ability as a writer, but are you an expert? English language rules are constantly changing, and sometimes they can be broken. I’m up-to-date on the landscape of the language, am used to spotting errors, and I get a lot of practice.

 

For an intelligent, educated individual, this idea may feel insulting. This isn’t the intention, and hopefully when you have used a proofreader, you’ll be converted!

Don’t forget that you have the option to accept or reject the changes made to your work. I’m happy to explain the reason for the amends, and chat about the options.

Please also bear in mind that proofreaders are naturally very helpful people and we just want things to be right. We’re not serious grammar nazis who want to catch you out. Honestly.

 

 

Proofreading isn’t just the icing on the cake; it’s an essential part of the writing process

Remember – at Spaghetti Agency we proofread a large number of business materials so if you’d like a quote just send your document to Jo@SpaghettiAgency.co.uk.

I’d like to end with this poem on the limitation of traditional spell checkers;

 

Ode to My Spell Checker

Eye halve a spelling checker It came with my pea sea.

It plainly marks four my revue miss steaks eye kin knot sea.

Eye strike a quay and type a word and weight for it to say Weather eye yam wrong oar write.

It shows me strait a weigh as soon as a mist ache is maid.

It nose bee fore two long and eye can put the error rite.

Its rare lea ever wrong.

Eye have run this poem threw it, I am shore your pleased to no.

Its letter perfect awl the way.

My checker told me sew.


Tags associated with this article

Jo

Copywriter at Spaghetti Agency, helping small businesses get found online. Furmummy to a Beagle and a Chihuahua.

10 comments on this article

  • John at 15:37pm on April 4th 2017

    That was a very good explanation, thanks. I love the poem! Very good. I have sent your contact details to an estate agent who offered a bungalow with an expensive lawn. I guess it would not sell !

  • Vikie Shanks at 15:41pm on April 4th 2017

    As an author I know only too well how critically important a proof reader is! Jo is absolutely brilliant and has helped me many times…the poem at the end is fantastic!!

    1. Jo at 12:15pm on April 12th 2017

      Thanks Vikie x

  • Helen Powell at 18:53pm on April 4th 2017

    I love this blog Jo. I can’t help noticing grammar & spelling mistakes, they grab my attention like flashing neon signs. Some people think it doesn’t matter any more, but it really can affect people’s opinion of the writer.

    1. Jo at 12:15pm on April 12th 2017

      Thanks Helen.
      It really does make a difference. But I would say that! 😉 ^Jo

  • Lucy Cartright at 19:35pm on April 4th 2017

    Great explaination. Thanks.
    I love Eckman and Zar’s’ poem Candidate for a Pullet Surprise


    A checker is a bless sing,
    It freeze yew lodes of thyme.
    It helps me right awl stiles two reed,
    And aides me when eye rime.

    Each frays come posed up on my screen
    Eye trussed too bee a joule.
    The checker pours o’er every word
    To cheque sum spelling rule.

    Bee fore a veiling checker’s
    Hour spelling mite decline,
    And if we’re lacks oar have a laps,
    We wood bee maid too wine.

    Butt now bee cause my spelling
    Is checked with such grate flare,
    Their are know fault’s with in my cite,
    Of nun eye am a wear.

    Now spelling does knot phase me,
    It does knot bring a tier.
    My pay purrs awl due glad den
    With wrapped word’s fare as hear.

    To rite with care is quite a feet
    Of witch won should bee proud,
    And wee mussed dew the best wee can,
    Sew flaw’s are knot aloud.

    Sow ewe can sea why aye dew prays
    Such soft wear four pea seas,
    And why eye brake in two averse
    Buy righting want too pleas.

  • Michelle at 21:15pm on April 4th 2017

    Totally get proofreader. I am dyslexic and need it. I be in touch. I also hate writing in my head it sound great but it not . Have decided to record a lot of my work for future proofreaders as I come over better.

    1. Jo at 12:14pm on April 12th 2017

      Voice recorder apps on your phone are a great idea if you’re dyslexic. Always here if you need any help! ^Jo

    2. Todd at 11:26am on April 12th 2017

      Excellent. Jo swears I am too!

  • Geraldine at 6:56am on April 5th 2017

    Hear, hear – couldn’t have said it better myself! Bet you spent extra time proofing this post than normal 😉

Post a comment

We'd love to know what you think - please leave a comment!

The Ultimate 101 of Online Marketing for Business

Your FREE Blueprint for Online Marketing

Simple, effective and easy to implement

Get the plan that generates leads and keeps them interested in you!

 

What You’ll Learn…

Setting up the main social media accounts

Creating good emails and how to send them

Why you need a business blog and what to share

And it’s all explained in simple English with no jargon or marketing BS!

Download Now