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Are You Afraid You’re Going to Share Too Often on Social Media?
I get asked this a lot at the end of my workshops.
People say to me, “How often do you share a blog on Twitter?” I’ll say, “Probably a hundred times. Not in the same day obviously, but over a few months.”
And they’ll say, “Isn’t that too much?
“Have you seen your timeline on social media recently?” I’ll reply.
“Have you seen LinkedIn and Facebook and Twitter? They’re pretty busy.”
Have you seen an average inbox? Have you seen YouTube? You’re not the only one on there.
If you just post your content once or twice, you’re hoping that everyone you’re connected with is going to be online at that time, but they’re really not going to be.
You need to put your content out consistently across the channels all the time!
Take the below video for example…
That video will go on YouTube, Facebook, LinkedIn, Twitter.
It’s also on this blog, and I’ll share it hundreds of times, I’ll re share it, and I’ll share it to people who say to me in the future in my inbox or on social: “I’m afraid I’m sharing too much content. I don’t want to be spammy.”
Look, if you’re giving value and you’re helping people, and you’re entertaining them and educating them, it’s fine. And if they’ve seen it before, they’ll just scroll past it. That’s cool. It’ll remind them of you anyway.
It’s absolutely fine.
The only time this doesn’t work is if you have someone who follows you say on Twitter, and then they only follow ten other people. If you’re one of them you really will dominate their timeline. But that’s their problem; not yours.
Most people follow six, seven hundred people, and many people follow thousands of accounts. You’re merely a drop in the ocean, so don’t be afraid to share too much.
In fact, you should probably share more than you already are. I hope that helps.
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