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Thursday 25th April 2024
How to Get Your Email Marketing to Really Work for You
Do you know what? I think we’re all in a thumb war battle.
You remember thumb wars when we were kids?
“1, 2, 3, 4, I declare a thumb war!”
We’re in a thumb war right now because people are using their smart phones more and more and more. Your content is underneath their thumb. You’re battling because the thumb scrolls past you, you’ve lost.
How to Get Your Email Marketing to Really Work for You.
If you want to get better at your email marketing, the way to get opened (or even noticed) is to have a really, really powerful (or just unusual or out there) subject line and first line.
The subject line is the bold text that you’ll see in your smartphone, and it’s this short line that people look at first and they decide whether they’re going to open that email right there and then.
- Don’t put things that are generic.
- Don’t put things that are too overly salesy.
- Don’t put things that are just boring.
Be different! Put some power words in it. Put things that are very unusual to see in an inbox.
- I use emojis.
- I use random words.
- I use some random characters.
Warning: Be careful here though. There are a few symbols and words that you shouldn’t put in an email subject line.
Here’s the cool thing about great subject lines…
Even if that particular email gets deleted but it stood out and it made a little bit of a note in someone’s head, you still marketed to them!
If people delete my email on a Friday morning, but they read it first, I still send them a message as they still read it as they remove it or scroll by.
You’ve got to stand out!
Make that subject line wacky, emotional, different, colourful with an emoji, and whatever you do – don’t blend in!
Don’t use the same generic titles that everyone else writes. And for God’s sake don’t write them a newsletter!
One of the most opened emails or clicked-on emails that we ever created simply said, “Are you reading this on the toilet?” Because you know what? 38% of people have admitted to doing so.
I hope that helps.
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1 comment on this article
Stephanie at Ontraport at 23:58pm on June 13th 2019
Loving the thumb war connection!
Another thing to add is that if more people stop opening your emails, it damages your email domain’s reputation and increases your odds of ending up in the spam folder. Subject lines are everything.