Friday Digital Roundup
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How to See All Your Competitors’ Facebook Ads
Facebook Ads give you actual reach on Facebook. That’s to say, when you publish an advert it’s actually seen by people, unlike the content you post organically on your Facebook Page.
Free reach is very low for a business page.
If you’re not paying to advertise on Facebook then you’re missing out on a huge opportunity.
Your advertising spend can be easily managed to give you some big brand presence for smaller brand budgets.
But where do you start with ads? Are your competitors even running ads? How can you generate ideas to get people clicking?
Doing your research before you begin is key and thankfully – because of Facebook’s transparency – you can view the ads of your competitors or similar pages to give you a real idea of the marketplace out there and the approach taken by other companies.
You won’t be able to see their Facebook Ads budget, but you will be able to see and interact with their live and past ads (or Active and Inactive as Facebook call them).
Reviewing competitors’ Facebook Ads
One reason to do this is to give you some ideas.
The other is to understand what you’re up against.
Other reasons might include getting helpful insights into what works in the world of creative design and copywriting.
Here are some key things to look for when you’re ‘researching’ other business’ Facebook Ads:
- Image/design – what type or style of image do you see repeated? It’s likely this is working well, or they’d have stopped doing it.
- Intro text – how do the ads start? What’s the pattern interrupt to get people’s attention? What style works well? Are there ideas you can glean from here?
- Video – what’s the approach here? Take a special look at the quality, style, and the thumbnail used for the video ads.
- Headline – what’s the main CTA (Call To Action) just below the image or video? This can make or break an ad.
- Button – which button do they use? ‘See More’ is very different in intent from ‘Shop Now’, for example.
- Time run – how long has the ad run for? This is possibly a really big hint to what’s working as successful ads will often run for a longer duration.
How to Find your Competitors live and Inactive Facebook Ads
Finding the Ad Library of an active Facebook Page is actually really simple and thanks to the simple way Facebook has given access to it, anyone can do it.
To find a brand’s Active and Inactive ads, follow these steps:
- Go to their Facebook Page
- Scroll down and look on the left-hand side
- Click on ‘Page Transparency’
- Then click through to the ‘Ad Library’ at the bottom of the pop-up.
Here’s a FULL Video Walkthrough – How To Find Any Brand or Business Facebook Ads
How much should I spend on Facebook Ads?
I’m often asked, “How much do I need to spend on Facebook Ads?”
This is a piece of string question so it depends on a few things.
That said, I’ll do my best to give you an idea of how much you should spend on Facebook ads and I’ll make the assumption that you actually mean, “How much do I need to spend to see a result?”.
You can find the full post here – How much should I spend on Facebook Ads?
If you have any questions about Facebook Ads or would like to start a new campaign please get in touch.
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