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Wednesday 19th June 2024

How To: Use Social Media to Market Your Health and Wellness Business

Content, Social Media, social media marketing

Howdy partners! If you’re in the health and wellness business, you’ve probably heard that social media is a powerful tool for reaching your target audience and promoting your products or services… But with so many different platforms and features to choose from, it can be tough to know where to start.  

And that’s where we come in! In this blog post, we’re going to share some tips on how to use social media to get your business noticed.  

How To: Use Social Media to Market Your Health and Wellness Business 

Why Health and Wellness Businesses? 

Health and wellness businesses are hugely important (especially nowadays) because they focus on providing products, services, and experiences aimed at enhancing, maintaining, or restoring physical and mental wellbeing. The industry can encompass various types of businesses that address different aspects of health, fitness, beauty, nutrition, mental wellbeing, and holistic care.   

Our loose definition is, if you help people look, feel, or be better, then we think you’re ace and we’d love to help you promote healthier living, improve people’s quality of life, and potentially prevent illness or injury. 

First things first: choose the right platforms 

Alright, wellness warriors, let’s chat platforms. 

Not all social media platforms are created equal (we’re looking at you, Threads). Some platforms are better suited for certain industries and audiences than others. 

For example: Instagram is a great platform for sharing visual content, such as photos and videos of your products or services. LinkedIn is ideal for connecting with like-minded people and businesses. And Twitter/X… Well, that’s good for pretty much nothing nowadays. Thanks Elon. 

Navigating the social media sea can feel a bit like trying to pick a healthy snack in the sweets aisle. It’s all about locating where your tribe hangs out in the digital world and, crucially, how they like to communicate there. 

Cue Joe Wicks, our fitness maestro. He didn’t just stumble upon his audience on Instagram and YouTube by accident. He sussed out where his health-hungry folks were lurking and what they were after – quick tips on Insta and deep-dive workouts on YouTube.  

So, what’s the takeaway for your wellness biz? It’s not enough to just know where your audience is; understanding how they engage is key to avoiding crickets when you post. Do they double-tap and dash on Instagram, or are they waiting with baited breath for the next TikTok sensation? Are they chit-chatting in Facebook groups, or diving into Reddit threads for the nitty-gritty on wellness topics?  

Roll up your sleeves and dig into some research – analytics, surveys, the works. The goal is to craft a strategy that’s less “throwing spaghetti at the wall” and more “delivering your delectable content on a silver platter” to the right platforms. And remember, a dash of wit and a dollop of authenticity in your posts can make your wellness journey with your followers feel less like a lecture and more like a chat among mates. 

Create engaging content 

The key to successful social media marketing is creating engaging content that your target audience will want to read, watch, or listen to.  

Crafting content that actually sticks in the fast-moving world of social media, especially in the wellness sector, can feel like nailing jelly to a wall. Here’s how to make yours better: 


  • Quality Over Flash: High-quality visuals matter, but don’t overthink it. Your iPhone camera can work wonders without splashing out on a swanky DSLR. The key? Good lighting and a clear focus. 
  • Hook ‘Em In: Those headlines need to pack a punch. You want to grab attention and spark curiosity without spiralling into clickbait territory. Make it snappy, make it relatable, make it you.
  • Concise is Nice: In a world of flicking thumbs and ever-shrinking attention spans, brevity is your friend. Give them the goods without the waffle – clear, concise, and straight to the juicy bits. 
  • And remember – relevance is king. Tailor your content to both your audience and the platform. No one is hitting up LinkedIn for your daily vlogs, and your latest in-depth analysis might find a better home there than on TikTok. 

Your task here is to carve out content that resonates, engages, and maybe, just maybe, stops those scrolling thumbs in their tracks. 

Engage with your audience don’t post and ghost  

Navigating social media for your health and wellness business? Remember, it’s a dialogue, not a monologue. It’s crucial to do more than just throw your content out into the digital world and hope it sticks.  

  • Engagement is key. Respond to comments, answer questions, and join in conversations. It’s not just polite; it’s essential for building trust and relationships. When you interact authentically, you’re saying to your audience, “I see you and I value your input.” 
  • Now, let’s talk giveaways and competitions. They’re not just a fun diversion (though, who doesn’t love free stuff?). They’re a smart tactic to boost your visibility and get your audience to spread the word about your brand. Your followers, excited by a potential win, become mini-marketers, sharing your content with their networks. 
  • To sum it up: Engaging with your audience isn’t a nice-to-have, it’s a must-have. It’s all about creating a community that doesn’t just consume your content but actively shares and engages with it. So, remember: post, engage, repeat – but never post and ghost! 👻👻 

Be authentic here’s how  

People can spot a fake from a mile away… So be authentic in your social media marketing. Share your story, your values, and your passion for health and wellness, and people will follow you. So how can you be authentic? We’ve got plenty of ways!   

  1. Heart-to-Heart Connectivity:

Building a community? Think of it as crafting a cosy wellness tribe where genuine chats and mutual support aren’t just welcomed, they’re the norm.

  1. Crystal-Clear Comms:

Let’s ditch the jargon and keep things candid. Your products/services aren’t magic wands, and that’s perfectly fine. Clear, honest communication? Now that’s truly refreshing.

  1. Narratives, Unadulterated:

Serve the stories straight, no sugar-coating. Sharing the raw, unfiltered journeys of real people not only resonates but reverberates in an authentic manner. 

  1. Walking and Talking:

Ensure your wellness venture doesn’t just talk the talk but strolls confidently down ‘Practice What You Preach’ Avenue. Let your actions be the loudest advocate for your values.  

  1. Credibility, No Chaser:

Claiming to be the bee’s knees? Ensure your wellness wisdom is not just buzzwords but is anchored in solid, research-backed knowledge. Keep it credible, keep it real.  

  1. Embrace the Oops:

When blunders happen (and they will), it’s not about the perfect recovery; it’s about being genuine, making apologies, and getting back on that wellness wagon.

  1. All-Inclusivity, Non-Negotiable:

Inclusivity isn’t a box-ticking exercise. It’s weaving a rich, diverse tapestry that tells every visitor, “You belong here in our wellness world.” We’re looking at you, gym owners and marketers!  

  1. Behind-the-Curtain Peeks:

Lift that curtain and give a glimpse into the workings, the whos, and the whys of your brand. It’s the unscripted moments that often create the most authentic connections. 

  1. Consistently You:

Sprinkle your unique brand flavour across every platform and interaction. Let your distinctiveness seep through consistently and unapologetically. 

  1. Ear to the Ground:

Engaging in social listening isn’t eavesdropping; it’s tuning into the melodies and occasional dissonances of your audience’s feedback and needs, responding with sincerity and actionable changes. 

Blending these authentic ingredients creates not just a brand, but a bona fide community where your health and wellness ethos isn’t just seen – it’s sincerely felt and experienced by every visitor.  

Navigating social media marketing for your health and wellness business involves a mix of authentic engagement, strategic content creation, and savvy platform use. Your goal is to become a trusted, go-to source in your niche, converting casual scrollers into dedicated followers and, ultimately, loyal customers. 


Need help? Get in touch.  

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