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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

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Spaghetti Blog

Tuesday 20th November 2018

I Don’t Have Time for Social Media

Tue 31st Jul 2018
By Todd
Content Marketing, Marketing, Social Media

Time. We all have the same amount of it, don’t we? But some people seem to get more done with what they have!

We often hear the expression, “We all have the same 24 hours in a day” and yet so many people tell me, “There simply aren’t enough hours in the day!”.

It doesn’t matter what you do, time is ticking away all the time. But there are certain times when it seems to tick more slowly and times when it certainly ticks too fast.

Go on holiday and tell me that felt like a two-week period in your office! Actually, if you’re always short of time, maybe it did. But you get my point. The more we enjoy something, the faster the time goes and when you get stuck in a boring conversation in a networking meeting like I did the other week…

… tick… tock… tick… tock…

“OMG! Hurry up and move on already!”

Recently I made time. I decided to listen to Einstein and all those experts and actually make time. There can be more of it if you look at it differently and that’s exactly what I’ve been doing.

It’s really quite simple and it all comes down to planning and protecting.

You have time to do what you want to do, and what you need to do.

If you’re reading this then you have time. You’re just choosing to read this than that other thing you need/want to do and for that I’m grateful and ever-so-slightly guilty that you are doing so!

But I can help you, I think.

You have time. It’s how you choose to use that time that’s your issue. This year I made a simple commitment to my own time and I blocked it in my diary and then filled it with tasks I wanted to get done.

Now, every day, I have a block of anything from two to six hours to ‘get stuff done!’.

One of the really simple additions to my day now is to post on LinkedIn every day. I have the time blocked and I have the note on my phone with my daily tasks and there, right at the top is ‘Post on LinkedIn’.

It’s really very simple. I don’t have time; I make it.

“I don’t have time for social media…”

I’m told this more often than I remember. I’m told it in workshops, in meetings and ironically – on social media! “I just don’t know how you find the time to post all the time!” they say.

“Well, it’s really simple – I make it!” I reply.

I make time and then I use that time, and then – when I think of something I could share and add value to my timelines on social media – I post it from my iPhone! Right there, while I’m thinking about it.

You don’t have time – you make it!

The question is: do you want to post on social media or not?

“Posting on social media will make me a million pounds one day…”

I’ve been posting and commenting on social media posts for many years now and mostly from a business point of view. I’ve sold workshops, products, services, and made money from those posts. And I’ve made friends and found a partner too.

We generate a lot of leads and enquiries from our social media and I guess that’s what drives me to keep on creating content. It makes me money which then enables me to do the things I want to do.

I don’t make time for social media – I make time for the things I need money for.

One day, I’ll reach the million pound mark for turnover in business and it’ll be mostly down to social media. It’s where all this started. I’m making time for that to happen!

I think the real reason isn’t time, it’s ideas…

“I don’t know what to put on social media” is another statement I hear a lot. I believe that this is the real reason people don’t post as often or as consistently as they want to or know they should.

You have time (when you make it), so there must be another reason.

When I log in or open up my iPhone to post I already know what I’m going to share. I take inspiration from my surroundings and my business and I share content that people engage with.

I often share this concept and I’m going to leave it with you here and then show you my system for time, work and ideas in one place.

“Your customers are stupid…”

They really are. They don’t know what you know. You’re the expert. You’re the business with the ideas. You’re the thing they need.

Think about it: do your leads and enquiries come to you with very high level complicated questions or talk about the big solutions to their problems? No, probably not and if they did you’d wonder why they needed you.

They’re new to what you do and they need to understand the basics.

This is especially true if you’re a service based business like us. What you know is complicated to your customers because they’re stupid. In the nicest possible sense. They know about their work, not yours.

So… you need to start listing those stupid questions and then creating content from them!

This blog is for my customers and leads. It’s a stupid thing to ask and say (to me) and that’s the very reason I’m creating it.

Every time you get a daft, common, frequent – or as I like to say – stupid question, write it down!

Keep a list of those stupid questions and then you’ll have the perfect base for creating great content that your audience will actually want to read… because it answers their questions!

Too much social media and blog content is boring, confusing and just plain and simply over-complicated!

Your customers don’t need to understand the intricacies of your business. Don’t confuse them, they won’t read the content, and you won’t build that all-important relationship with them.

Here’s what I do…

  • Keep a note on my iPhone where I list ‘stupid questions’.
  • Block time in my diary to post and create the content.
  • Open my laptop or iPhone and create and post it.

I might write a post using text or dictating. I might record a video. But more often than not I just type out what I’m thinking.

… it’s that simple.

I make the time, I listen to my audience, and I use the time I made for them to tell them what they want to know and they trust me. Over time they will share my content, buy my products, and they’ll become a fan of Spaghetti Agency.

You don’t have time for that? Make time. It’s important marketing and lead generation.

I wrote this blog for everyone in the future who tells me they don’t have time to post on social media. Now I can just share this blog. So, if I sent this to you, I wrote this for you, stupid!

(Of course… I love you too.)

Now, go block that time and commit to posting and creating content and keep your ears and eyes open for those stupid questions.

What I like to do is on Sunday evening I sit down with a drink and look over my diary to see what’s coming up. I look at the meetings, networking, and talks I’m doing and then work out what I need to do to make all that happen.

Then I create a simple to do list on my iPhone that I can tick off as I go.

I simply copy and past the same template each week.

Then I add in the specific things I need to do each day. Maybe prep for a meeting, practise a talk, create a workshop, or record a live video.

Then I add in the reoccurring weekly tasks into the days I have time to do them.

And then I review it all.

I heavily weight this on Monday. Monday is a day I keep for myself and the business. I try to get as much done as possible on Monday to give me a great start to the week. This is a good psychological boost, too.

And then when I get to the tasks for content and social media, I head to my stupid questions list and create content from them and post them.

The best bit? You can use them over and over again.

This blog content will be dissected and shared into many forms and may well become a video, a LinkedIn article, a few Facebook posts, an email, some tweets and probably a talk at a networking meeting.

Loads of lovely content!

Now… go and make time (You don’t have it, you make it!) for your content.

Your social media and your website is crying out for attention. Create great content to help the very people you serve.

We can also create content for you if you choose to spend your time doing other things. Ask us for more details.


Tags associated with this article

Content Marketing Marketing Social Media

Todd

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