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Friday Digital Roundup

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Thursday 23rd May 2019

People Are Not On Social Media to Buy From You. You Need to Re-think This…

Content Marketing, Facebook, LinkedIn, social, Social Media, Twitter

What’s the number one reason people go to social media? What do you think it is?

Why do you go to social media? What’s the number one reason you go?

It’s not to buy my stuff, is it?

So, people aren’t turning up to social media to buy from you either!

They’re there to pass the time. To connect with people. To be part of a community. To watch cat videos.

That’s really what social media is. With the exception of LinkedIn, which is more of a networking tool, most people just spend time on social media because they’re addicted to it or they’re passing the time and looking for that next dopamine hit.

So how are you going to get your message across to those types of people?

You have to consider their mindset. They’re not there to buy from you. They’re there to be entertained or educated. Most of us go online to get information, to make ourselves smart, to pass the time while we’re waiting for a friend to turn up for a drink.

That’s why we’re on social media.

It’s unlikely that they’re going to buy from you straight away. So, make sure that when you appear on social media you’re sharing really simple, useful content. And make sure you’re going to follow up with more content.

Yes, it’s white noise. Yes, it’s just being in the background all the time, but don’t go in just for the sales pitch.

You’ve heard this so many times that sales don’t work on social media. Well they do, but not just by outwardly selling all the time…

There’s nothing wrong with selling on social media. I’ve absolutely sold on social media, but I’m there adding a lot more value. 80% value, 20% sales.

Just think about it: What’s the number one reason people go to social media?

It’s not to buy your stuff. It is to be entertained or educated, and if you can fit both of those boxes, then you might just win some sales. I hope that helps.


Tags associated with this article

Content Marketing Facebook LinkedIn social Social Media Twitter

Todd

"It's the only marketing email I read regularly" Be part of Friday Digital Roundup - get some fun in your box on a Friday ! - Join us here

2 comments on this article

  • Stephanie at Ontraport at 19:04pm on February 25th 2019

    Exactly. Social media is great for promoting events, sharing relevant articles, and giving beneficial advice for your audience. Great article!

    1. Todd at 20:38pm on February 26th 2019

      Thanks Stephanie!

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