Friday Digital Roundup
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Six Steps To Spring Clean Your Social Media Channels
If I had to guess, I’d bet you haven’t updated your Instagram bio since 2020, and you’ve still got a video of you doing the ice bucket challenge…
But I’m here to give you a cowboy boot up the bum.
Spring is finally here, so it’s time to freshen up your socials! Just like your house, your online presence will benefit from some spring cleaning. We’ve got you covered with six easy tips to spring clean your business’s social media accounts. So grab your marigolds, and let’s get into it.
Six Steps To Spring Clean Your Social Media Channels
1. Review and update your profiles
The first step to spring-cleaning your social media is to review and update your profiles. Make sure your business’s profiles are complete and correct with updated contact information, opening hours, and any other relevant details. You should also ensure your profile picture and cover photo are consistent across all platforms. This is great to build brand recognition and trust.
2. Analyse your audience and engagement
Take some time to analyse your audience and engagement on each platform. Look at your follower count, engagement rates, and post reach to figure out which platforms are performing well, and which may need some extra attention. This information will help you focus your efforts on the platforms that matter most for your business. If you’re an undertaker you may not want to be on TikTok. Or maybe you should give it a go and see what interesting and different content you can create!
Here’s a helpful infographic I found from Adobe about what classes as “good” engagement rates on the top four platforms.
3. Audit your content
Next, it’s time to audit your content. Take a look at your past posts and work out what’s working and what’s not. Delete any outdated or irrelevant content and make a plan to create new content that aligns with your brand’s messaging and goals. This is also a great opportunity to update your content calendar and plan ahead for the next few months. You do have a content calendar, don’t you?
4. Clean up your followers (bye bye bots!)
Spring cleaning your social media also means cleaning up your followers. Look for any fake or spam accounts (tip: they usually have a LOT of numbers in their usernames) and remove them from your following list. You can also use social media management tools to show inactive followers and remove them as well. This will help ensure that your engagement rates are exact and that you’re reaching a genuine audience. Twitter is working on removing bots so if your follower numbers drop significantly, it could be that – and it’s a good thing because they were never real people anyway.
5. Update your #hashtags
Hashtags are a great way to increase your reach and visibility on social media. However, they need to be updated regularly to ensure they’re still relevant and effective. Take some time to research new hashtags that align with your brand and use them in your posts. This will help attract new followers and keep your content visible to a wider audience.
Although it seems to be changing all the time, the general advice on hashtags is:
- Use a branded hashtag (just like we use #teamspag?) – this is a really easy way to keep an eye on anyone mentioning your brand and posting UGC.
- Make sure your accounts are public – otherwise, the hashtagged content you post won’t be seen by any non-followers.
- Don’t string too many words together – although it might be funny, the best hashtags tend to be relatively short and easy to remember. Use Camel Case which looks like this: #CamelCase, and is easier to read.
- Limit the number of hashtags you use – Instagram recommends only using 3-5 hashtags per post. Any more than that, and it can look pretty spammy, but it lets you include up to 30.
6. Plan for the future
Finally, spring cleaning your socials is the perfect time to plan for the future. Set goals for your social media presence and figure out what steps you need to take to achieve them. This might include creating new content, freshening up your branding, investing in some paid advertising, or even partnering with influencers. Having a plan in place will help you stay focused and ensure that your social media efforts are aligned with your business goals.
Spring cleaning your social media may seem as daunting as clearing out your junk drawer (everyone has one, right?), but it’s an important step in maintaining a successful and consistent only presence.
By following these six easy tips, you can ensure your business’s social media accounts are up-to-date, engaging, effective… and squeaky clean! So, grab your marigolds, line up a great playlist, and get to work!
If this all seems too much for you, and you’d like someone (like me) to do all the hard work for you, get in touch. We might be able to help!
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