More info

Social Media

More info


More info


More info

Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

I didn't receive the Roundup. The Roundup comes on Friday. Therefore it can't be Friday.

Geraldine Jones @EWC_wordsmith

No digital round-up this week?! My breakfast just wasn't the same without it :(

Helen Taylor @HelenTPermCos

It's the only way to start your weekend and end the week! Miss it, miss out!

Spaghetti Blog

Wednesday 16th January 2019

The Most Important Part of Your Video Marketing

Tue 6th Nov 2018
By Todd

I want to talk to you about video.

Do you know what the most important part of a video is?

It’s not the microphone. It’s not the way you hold your phone. It’s not the lighting. It’s not the sound proofing. It’s not even the content.

The most important part of your video is the title that you put right above the top of it because most videos are watched with the sound off. Most videos don’t automatically play in Facebook. People decide to listen and watch your video based on the text around it.

Your title needs to make them click that little white triangle on their screen.

Put a brilliantly tempting clickable title in there!

Put the benefits of watching the video in that title. Put something emotive. Put something click baity if you choose, but actually follow up the click with some good bait.

Think about that title.

When you’re scrolling through Facebook, or LinkedIn, or Twitter you’ll do this too. You’ll scroll through and you’ll read the first three or four words of something and you’ll think:

“No, scroll. No, scroll. No, scroll.”


The first sentence is incredibly important, so please think about your titles.

You’ll get far more people watching your videos, and I hope it made you watch this one!

Tags associated with this article


"It's the only marketing email I read regularly" Be part of Friday Digital Roundup - get some fun in your box on a Friday ! - Join us here

0 comments on this article

Post a comment

We'd love to know what you think - please leave a comment!

The Ultimate 101 of Online Marketing for Business

Your FREE Blueprint for Online Marketing

Simple, effective and easy to implement

Get the plan that generates leads and keeps them interested in you!


What You’ll Learn…

Setting up the main social media accounts

Creating good emails and how to send them

Why you need a business blog and what to share

And it’s all explained in simple English with no jargon or marketing BS!

Download Now