Content Writing

More info


More info

Digital Marketing

More info

Training and Speaking

More info

Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

@roisinduffyVA @roisinduffyva

Coffee and the FDR is how I start my Friday.
Do not engage until I have devoured both

Meschi Consultants @MeschiConsult

When it comes to the end of the week, there is no better way to start a Friday than with a run around the internet with Todd and Jo in the FDR. Just don't let them know I do it from the loo!

Kathryn Lynch-Smith @KikikatSmith

My inbox is full of rubbish newsletters that Im constantly deleting😬 My VIP inbox is for 1 thing only- THE DIGITAL ROUNDUP🤠I dont read a Newspaper or the news online, I just wait for Fridays, when this lands in my inbox- then I know ‘The weekend has landed’🤗

Spaghetti Blog

Saturday 22nd June 2024

The Most Important Part of Your Video Marketing

Tue 6th Nov 2018
By Todd
Video marketing

The Most Important Part of Your Video Marketing

I want to talk to you about video.

Do you know what the most important part of a video is?

It’s not the microphone. It’s not the way you hold your phone. It’s not the lighting. It’s not the sound proofing. It’s not even the content.

The most important part of your video is the title that you put right above the top of it because most videos are watched with the sound off. Most videos don’t automatically play in Facebook. People decide to listen and watch your video based on the text around it.

Your title needs to make them click that little white triangle on their screen.

Put a brilliantly tempting clickable title in there!

Put the benefits of watching the video in that title. Put something emotive. Put something click baity if you choose, but actually follow up the click with some good bait.

Think about that title.

When you’re scrolling through Facebook, or LinkedIn, or Twitter you’ll do this too. You’ll scroll through and you’ll read the first three or four words of something and you’ll think:

“No, scroll. No, scroll. No, scroll.”


The first sentence is incredibly important, so please think about your titles.

You’ll get far more people watching your videos, and I hope it made you watch this one!

Tags associated with this article

Video marketing

0 comments on this article

Post a comment

We'd love to know what you think - please leave a comment!

99 Simple Marketing Tips

99 Simple Marketing Tips You Can Use to Treble Your Business

Struggling to know where to start with your digital marketing?

We’ve got a tonne of ideas that you can put in place for your marketing – directly from our past 8 years growing an engaged following and strong business.

What You’ll Get

Over 16 pages of content

Short, simple nuggets

Ideal for SMEs and start-ups

Download Now