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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

I didn't receive the Roundup. The Roundup comes on Friday. Therefore it can't be Friday.

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Thursday 18th October 2018

How to Invite a Friend or Viewer onto Your Facebook Live Broadcast

Thu 7th Sep 2017
By Todd

There have been lots of updates recently to the Facebook Live feature, and the newest of those updates is the very cool ‘Invite’ option.

Introduced in April 2016, the feature has had constant updates and is now seen as one of Facebook’s biggest products.

Its aim?

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”

– Mark Zuckerberg

Since its release, it’s done exactly that. Facebook Live provides a platform like no other for engaging with your audience.

In the last month, Facebook rolled out a new update where you can invite a viewer into your live stream with you.

How to Invite a Friend of Viewer onto Your Facebook Live Broadcast

It’s an innovative step and really helps you engage with your audience in a more interesting way. The potential is massive and is set to change the way live streams work.

The invite tool works seamlessly with the existing features such as multiple filters, horizontal flip and screen enhancement.

Here’s a tutorial on how to invite someone to your Facebook Live! 
 
#ToddsTips

 
So, what could you do with this new feature?

  • Set up Lives with influential people in your community. We discovered that when someone joins you on your live stream, their friends will get a notification that they are live, bringing more people to your stream. Naturally, the bigger the influencer, the more traffic you could drive to your stream!
  • A Live interview! If you’re a radio show host, for instance, you could hold a talk show on Facebook Live. It gives you the ability to answer questions live, and it’s often the case that your answer will spark another question from the audience too.
  • If you’re doing a live Q&A and someone watching asks a particularly interesting comment, invite them to the stream and have a live discussion on their point. It adds a new dimension to the way Q&As are structured and promises to be an exciting progression for interaction with your audience.

 

Facebook Live is a great tool to use as it beats Facebook’s algorithm, too. As the new kid on the block, Facebook are actively pushing its use and rewarding you with more eyeballs, or reach as they call it. Go live from your Page and reach more people in more ways. It really is a powerful tool for your marketing on Facebook and beyond.

Pick up your phone and get streaming!


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Todd

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