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Mobile Traffic is Indexed on Google First – Here’s Why You Should Care!
Right now, right this second, there are more people looking at content on mobile phones than there are on desktops.
Things have changed, haven’t they? That’s just the way the world is going.
Phones have got bigger, people use tablets less often, and desktops are out of favour compared to laptops and mobile devices.
What does this mean to you, though?
A couple of months ago we noticed that the speed of our website on a mobile phone was rubbish. It was really slow. It was due to having some large images but also down to some of the technical aspects of the website.
So we spoke to our incredible website agency, Edge of the Web. We said, “Look, we need to speed this thing up. On mobile, it’s not doing that well.”
One of the reasons this is important now is that Google use a mobile-first indexing. As the name suggests, they will index the mobile version of your site first.
“Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
– Fan Zhang, Software Engineer at Google.
The way they look at it, if someone’s looking at a mobile and you’ve got a version that looks good on a mobile, they’ll index that first, and if that’s not performing very well, you will miss out on the searches.
You will miss out on traffic.
So Edge of the Web did some work on the site and it’s sped up now and the score has gone from about 10 out of 100 to about 50 or 60. It was a huge advance forward.
The analytics tell us we’ve doubled the impressions on our website! They’ve gone from two and a half thousand to five thousand impressions in a short time period.
And it’s just because Google now sees that we’ve made some effort to speed up our website on mobile phones.
Here are a few things you can do…
- Don’t put massive images on your website. Far too many people do this. When you take a picture on your smartphone it’s going to be huge. Don’t just whack it on your website. Reduce the size with your image editing software.
- Check your server and how fast that is as well. Use the Google Insights tool.
- Don’t add shed loads of plugins and whirly slideshows. These are code heavy.
The best advice is to get your website guys to do it like we did…
But the important thing is your mobile speed is now more important than ever, so do look at it. You might be able to double your impressions just like we did.
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