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Friday Digital Roundup

The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!

We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!

David Morphew @DavidMorphew

I didn't receive the Roundup. The Roundup comes on Friday. Therefore it can't be Friday.

Geraldine Jones @EWC_wordsmith

No digital round-up this week?! My breakfast just wasn't the same without it :(

Helen Taylor @HelenTPermCos

It's the only way to start your weekend and end the week! Miss it, miss out!

Spaghetti Blog

Tuesday 23rd October 2018

What the heck is SEO?

Sun 20th Oct 2013
By Jo
What is SEO?

SEO image from Jo's Correctional Facility in WarwickshireIf you’ve got a website, you need to be doing SEO. It’s as simple as that. Search Engine Optimisation can help your website to feature prominently on search engines like Google.

If you own a florist shop in Warwickshire, you have to optimise your website so that when someone types in “florist in Warwickshire” on Google, your website is at or near the top of the results list. Without SEO, you may not appear at all.

SEO is a fast-moving discipline and there’s a lot of competition. It pays to keep up with the latest SEO tools and techniques, and that includes being active on social media as well as optimising your website with keywords.

Keywords for search engine optimisation

It’s important to understand which words and phrases are commonly used in searches for your type of product or service. The Google Keyword tool can help you find the best words and phrases.

Building links to boost traffic

Google rewards websites that link to other relevant sites and especially those that attract a lot of links too. You can actively increase the number of good links in and out of your site to boost traffic.

Using SEO to improve local search results

The internet may be global, but most small businesses are casting their net in their local area and their SEO strategy needs to reflect this.

Even if you want to market your products nationally or world-wide, you need to focus about 75% of your efforts on local SEO when you’re first starting out. Local SEO is less competitive and usually has the highest conversion rate.

Improving your SEO strategy

You need to know who your company is and what it represents. Then you can work out a short-term plan, followed by a long-term strategy of maintenance.

Having problems with SEO?

It takes time, dedication, and a lot of hard work to build your online presence up to the same level as your industry’s leaders. No matter what anybody tells you, there is no magic wand. Quality SEO requires time, effort, and investment.

If you’d like JCF to advise you on your SEO strategy, please contact us or if you’re in Warwickshire we’ll come and meet you!


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Jo

Copywriter at Spaghetti Agency, helping small businesses get found online. Furmummy to a Beagle and a Chihuahua.

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