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What the heck is SEO?
What is SEO?
If you’ve got a website, you need to be doing SEO. It’s as simple as that. Search Engine Optimisation can help your website to feature prominently on search engines like Google.
If you own a florist shop in Warwickshire, you have to optimise your website so that when someone types in “florist in Warwickshire” on Google, your website is at or near the top of the results list. Without SEO, you may not appear at all.
SEO is a fast-moving discipline and there’s a lot of competition. It pays to keep up with the latest SEO tools and techniques, and that includes being active on social media as well as optimising your website with keywords.
Keywords for search engine optimisation
It’s important to understand which words and phrases are commonly used in searches for your type of product or service. The Google Keyword tool can help you find the best words and phrases.
Building links to boost traffic
Google rewards websites that link to other relevant sites and especially those that attract a lot of links too. You can actively increase the number of good links in and out of your site to boost traffic.
Using SEO to improve local search results
The internet may be global, but most small businesses are casting their net in their local area and their SEO strategy needs to reflect this.
Even if you want to market your products nationally or world-wide, you need to focus about 75% of your efforts on local SEO when you’re first starting out. Local SEO is less competitive and usually has the highest conversion rate.
Improving your SEO strategy
You need to know who your company is and what it represents. Then you can work out a short-term plan, followed by a long-term strategy of maintenance.
Having problems with SEO?
It takes time, dedication, and a lot of hard work to build your online presence up to the same level as your industry’s leaders. No matter what anybody tells you, there is no magic wand. Quality SEO requires time, effort, and investment.
If you’d like JCF to advise you on your SEO strategy, please contact us or if you’re in Warwickshire we’ll come and meet you!
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