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How to Get Your Content Seen by More People in Facebook Groups
Facebook groups are certainly not a new thing, but they’ve seen a huge rise in popularity over the last few years.
Having run a few Facebook groups myself, I’ve seen a lot of interactions and conversations that have turned into business.
So, how are Facebook groups good for business?
How to Get Your Content Seen by More People in Facebook Groups
With all the Facebook groups out there, and all the choice you have, and of course all the people in the group in the first place, it can often be quite hard to get your content seen – let alone get someone to buy your stuff.
So how do you actually get seen in Facebook groups? And how does this help you make money?
First and foremost, as with any social media and any digital marketing, you have to understand that you’re not the only person doing it. To get reach (people seeing your content) and to get seen by the people, you need to add value.
Yes, there’s that word again; value!
You need to add more value than you think you need to. Then keep going and add even more.
What do I mean by value?
By value, I mean usefulness or entertainment that improves someone’s experience.
Add something a little more than the other people in the group do.
Help people do what you do without asking them for money.
Create content that, just like the tester in the perfume world, can be used without ever having to buy a product at all.
Adding content that has value builds trust.
Trust is the oxygen of sales.
So, above all else, when you’re chatting in Facebook groups, look to serve that group and be a really useful member of the community.
The next thing to do in Facebook groups is to create conversations
There’s no doubt that this tip suits Facebook’s business model.
If you’re the bosses of Facebook what would you want?
What you actually want is loads of conversations because conversations keep people on the platform. When they’re on the platform they see the ads, and that’s how Facebook make money.
So, we have to play Facebook’s game.
We have to create interesting conversations that drive even more conversations.
But I suggest focusing on real conversations, not asking people to like things for the sake of it, jumping on pointless posts, or asking people which shade of tea they prefer.
Create thought-provoking conversations around real issues that generate comprehensive replies.
Encourage people to be curious and engage in noteworthy conversations, which will gain attention.
Is talk cheap?
You might be forgiven for thinking that spending all day talking on Facebook groups is a complete waste of time and money. And you’d be right – if you have the wrong conversations.
One thing you really need to avoid is having (and starting) conversations that have little or no relevance to your business your brand or your industry.
I don’t want you to get too black-and-white on this but try and have conversations around the topics where you can be helpful and knowledgeable because it’s actually what you do in business!
For example, I will get more involved in conversations around Facebook, advertising, Twitter, Instagram, LinkedIn, YouTube, Search Engine Optimisation and content writing than I will in conversations around mindfulness, cars, and beer, even though I have an interest in those last three.
This works two ways:
- Firstly, you’ll have deep conversations around the thing that you’re very good at. This will be easier for you to do.
- Secondly, people really get to know exactly what you’re about and what that one thing is that you’re good at rather than being very confused about what you do and what you stand for.
If you talk about absolutely everything in Facebook groups and spend most of your time just being social, then you’re missing the point. Although you will still make connections who could be useful referrals.
You need to be the go-to person in the group because you offer the best value and have all the answers. Try to help people when there is a conversation to be had around your expert topic.
The missing link
One thing that you may have heard of is that adding a link to a post is seen as bad.
How bad is it?
Well, put yourself in Facebook’s shoes again.
They spent all this time, money, and effort building a platform and they allow you to use it free of charge… just to allow you to add a link to your website and drive traffic away from Facebook?
That doesn’t make sense, does it?
But if you go back to my point above about conversations, some links, some posts, some articles, and some videos will certainly drive more conversations than your regular text posts.
Some links are OK, some links are not OK.
I explained this in more detail on our Facebook Group recently
But how do you really know?
Well, just like most things with Facebook and Google and algorithms, we will never really know. But one thing is for certain; the better the quality of the link, the better. Facebook wants to avoid fake news and spam.
I go back to my previous point about value. Your content on social media needs to help or entertain, and you won’t go far wrong.
There are plenty of hacks out there on the Internet to help you still drive traffic to your website. It’s absolutely possible to drive traffic from social media. We do it every single day.
If you’re active in a Facebook group posting a link to your blog may still drive traffic. It’s almost as if you’re being rewarded for being an active member of the community.
Quite often in our group Spaghetti Besties we’ll share content from this blog to drive people to it.
But I also spend a lot more time creating conversations and adding value with content and video that is native to the platform, and text and content that you can read in its entirety in one post without linking away.
I’m being rewarded for doing so when I get traffic to this blog from Facebook.
Facebook has a choice, and so do you
One thing is for certain. Facebook bosses don’t wake up every morning and worry about whether people are going to post on their platform.
Facebook has the opposite issue.
Facebook has too much content.
The Facebook timeline was built to keep you interested but not overwhelmed with the sheer volume of content.
With all your friends, groups, pages, and then adverts that affect you, you literally couldn’t cope with everything.
So Facebook makes a choice for you based on your interactions, based on your interests, based on what you did yesterday, based on who you connect with, based on where you are, and probably based on what you just said whilst your phone was listening. #ScaredFace
And that choice is to give you the best quality or most relevant content it can find.
Why wouldn’t it do that when it’s fully able to do it?
If you’re trying to get seen on Facebook and certainly in groups, then you need to make sure you’re creating the best quality content possible. Because it’s really easy to create crap content.
Facebook’s biggest challenge over the next few years will be keeping Facebook relevant, quality, and somewhere where people still want to go.
If you were Facebook bosses right now you wouldn’t be complacent. In fact, you would be the opposite.
The time will come when Facebook won’t be a thing. The challenge right now is to stay here for as long as possible.
Facebook needs to evolve, and it needs to keep adding more and more of what we need and want in this world. And that isn’t pointless, thinly-veiled sales pitches.
If you’re a small business and you really want to improve your business marketing, then you need to build trust by adding the best value with the best advice, tips, and content possible.
We try to do this every day on our blogs, videos, Facebook posts, articles, podcast interviews, networking talks, and conversations.
Why wouldn’t you try to be the best you can possibly be? The world is watching, after all.
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