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Friday Digital Roundup

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Thursday 22nd October 2020

Should Your Videos Have Captions or Subtitles on Them?

Fri 29th Mar 2019
By Todd
Social Media, video, Video marketing

I’m often asked, “should videos have captions on?”. I’ll be honest, I’ve not been a fan of them up until this point.

But 80% (or even 90%) of the videos that I watch, I watch with the sound off. Why? Because I’m scrolling through social media and I don’t want to (or can’t) have the sound on.

Should Your Videos Have Captions or Subtitles on Them?

If you’re putting video on to social media or even on your website and onto YouTube, you need to have captions on them for this reason.

We now burn the captions into our videos too, so that it doesn’t matter where the video goes, the captions will always be there. You don’t have to press special little buttons like you do on Facebook and YouTube to get them.

I think most people watch videos with the sound off, at least initially.

How many times do you watch a video with the sound off, but you continue to watch it because there’s captions on the screen so you can understand what’s happening by reading?

Just think about that.

  • How are you consuming video?
  • How are your audience consuming video?

Should videos have captions and subtitles?

I think the answer might just be yes!


Tags associated with this article

Social Media video Video marketing

Todd

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2 comments on this article

  • Stephanie at Ontraport at 23:37pm on April 3rd 2019

    This is huge in recent video marketing research. I’ve seen some marketers get creative with the ways they incorporate captions into video content — some integrate them into illustrated videos, others even show individuals holding up written messages instead of speaking. It has potential to make passive viewers active. As we’re diving more into video marketing, this is great to keep in mind.

    1. Todd at 16:19pm on April 4th 2019

      Yeah, we’re about to be more creative with our captions now. The text is lost on the background in some shots. Prepare for on brand captions!

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