Friday Digital Roundup
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Should Your Videos Have Captions or Subtitles on Them?
I’m often asked, “should videos have captions on?”. I’ll be honest, I’ve not been a fan of them up until this point.
But 80% (or even 90%) of the videos that I watch, I watch with the sound off. Why? Because I’m scrolling through social media and I don’t want to (or can’t) have the sound on.
If you’re putting video on to social media or even on your website and onto YouTube, you need to have captions on them for this reason.
We now burn the captions into our videos too, so that it doesn’t matter where the video goes, the captions will always be there. You don’t have to press special little buttons like you do on Facebook and YouTube to get them.
I think most people watch videos with the sound off, at least initially.
How many times do you watch a video with the sound off, but you continue to watch it because there’s captions on the screen so you can understand what’s happening by reading?
Just think about that.
- How are you consuming video?
- How are your audience consuming video?
Should videos have captions and subtitles?
I think the answer might just be yes!
Tags associated with this articleSocial Media video Video marketing
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